COMPARE · Data as of August 21, 2026
BTI vs KVUE
Verdict: Side-by-side breakdown using the Bull Rankings model. BTI scored 51.5, KVUE scored 54.1 — KVUE leads.
Compare another set
Different reporting periods. KVUE's fundamentals are as of June 2026, but BTI's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
BTI
British American Tobacco p.l.c.
51.5
$56.21 · $121.1B
fundamentals as of
Score gap
2.6
KVUE leads
KVUE
Kenvue Inc.
54.1
$19.06 · $36.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestBTI14.2x
- Fastest growthKVUE+1.8%
- Strongest balance sheetBTI0.72
- Highest qualityBTI70 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
BTI
stronger →← stronger
KVUE
70
Qualityreturns · margins · balance sheet
70
42
Growthrevenue & earnings expansion
49
54
Valuevaluation vs sector peers
46
BTI and KVUE split the three pillars evenly.
Fundamentals, head-to-head
BTI
KVUE
—
FCF
$1.9bC+
-1.0%D+
Rev
+1.8%C
0.72B
D/E
0.82B
14.2xA-
P/E
22.4xB
1.48B
PEG
1.54C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
BTI
KVUE
—
Price vs fair valuelower is cheaper
25% above
—
Growth the price implies10-yr FCF · lower = less priced in
~9%/yr
—
1-yr DCF upside
-22%
—
5-yr DCF upside
-20%
—
10-yr DCF upside
-17%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BTI
Why this score
- Raising its dividend
- Foreign reporter (GBP)
KVUE
No notable signals flagged.
The companies
BTIBritish American Tobacco p.l.c.
Why now
Tobacco · market cap $121.1b. 16% off the 52-week high of $67.30. 6 sell-side analysts publish a mean 1-yr target of $70.20 (implying +25% upside).
Moat
Net margin 30% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. $121.1b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 85% of earnings on a 6.0% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
KVUEKenvue Inc.
Why now
Household & Personal Products · market cap $36.6b. 12% off the 52-week high of $21.63. 12 sell-side analysts rate this a Hold with a mean 1-yr target of $19.50 (implying +2% upside).
Moat
ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 115% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Dividend payout 98% of earnings on a 4.4% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where BTI and KVUE diverge
On the headline score the gap is 2.6 points in favor of KVUE. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- ValueBTI 54.4 · KVUE 46.0BTI +8.4
- GrowthBTI 41.7 · KVUE 49.3KVUE +7.6
- QualityBTI 70.2 · KVUE 69.9level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.