Verdict: Side-by-side breakdown using the Bull Rankings model. JLL scored 80.0, BEKE scored 76.0 — JLL leads.
Compare another set
JLL
Jones Lang LaSalle Incorporated
Real Estate Services · Financial strength
54.6Fin
$289.69 · $13.3B
fundamentals as of
Strength gap
1.6
BEKE leads
BEKE
KE Holdings Inc.
Real Estate Services · Financial strength
56.2Fin
$17.45 · $19.2B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthJLL+11.4%
Strongest balance sheetBEKE0.22
Side by side · every name on one set of axes
Fundamentals, head-to-head
JLL
BEKE
0.0%C
Yield
1.6%C+
+11.4%B
Rev
+1.2%C
0.42A-
D/E
0.22A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
JLLJones Lang LaSalle Incorporated
Real Estate Services · $289.69 · beta 1.30
Why now
Real Estate Services · market cap $13.3b. Down 26% from 52-week high of $393.84 — deep drawdown territory. Revenue growing +11%, comfortably above the S&P median. PEG 0.62 — paying under fair value for the growth rate. 10 sell-side analysts rate this a Buy with a mean 1-yr target of $424.00 (implying +46% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere.
Risk
Net margin 3.6% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
BEKEKE Holdings Inc.
Real Estate Services · $17.45 · beta -0.26
Why now
Real Estate Services · market cap $19.2b. 12% off the 52-week high of $19.88. PEG 0.42 — paying under fair value for the growth rate. 20 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $23.92 (implying +37% upside).
Moat
Moat signals from the quantitative card are modest — profitability and capital efficiency are middle-of-pack. The thesis here depends on softer factors (switching costs, brand, distribution, regulatory protection) not captured by the quality-growth screen.
Risk
ROE 7% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is JLL or BEKE the better stock?
JLL scores higher: JLL 80.0, BEKE 76.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are JLL and BEKE scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.