Verdict: Side-by-side breakdown using the Bull Rankings model. INTU scored 81.9, WIX scored 65.1 — INTU leads.
Compare another set
Different reporting periods. INTU's fundamentals are as of July 2026, but WIX's are as of December 2025 — a 7-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
INTU
Intuit Inc.
Software - Application · Quality-Growth
81.9
$302.75 · $80.9B
fundamentals as of
Score gap
16.8
INTU leads
WIX
Wix.com Ltd.
Software - Infrastructure · Quality-Growth
65.1
$76.56 · $3.2B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthINTU+13.9%
Highest qualityINTU88 / 100
Largest discount to fair valueWIX-69%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
INTU
stronger →← stronger
WIX
88
Qualityreturns · margins · balance sheet
85
75
Growthrevenue & earnings expansion
64
83
Valuevaluation vs sector peers
51
INTU is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
INTU
WIX
$8.6bB+
FCF
$564mC+
+13.9%B+
Rev
+13.2%B+
0.44B
D/E
Negative equity
18.4xB+
P/E
—
0.96B+
PEG
0.15A
—
P/S
1.6xA-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
INTU
WIX
49% below
Price vs fair valuelower is cheaper
69% below
~-7%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-19%/yr
+72%
1-yr DCF upside
+183%
+96%
5-yr DCF upside
+219%
+136%
10-yr DCF upside
+279%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
INTU
Why this score
Buying back stock
Raising its dividend
WIX
Why this score
Buying back stock
The companies
INTUIntuit Inc.
Software - Application · $302.75 · beta 1.01
Why now
Software - Application · market cap $80.9b. Down 56% from 52-week high of $689.17 — deep drawdown territory. Revenue growing +14%, comfortably above the S&P median. PEG 0.96 — paying under fair value for the growth rate. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $405.60 (implying +34% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 24% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 189% of net income — earnings translate cleanly into cash.
Risk
Down 56% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
WIXWix.com Ltd.
Software - Infrastructure · $76.56 · beta 1.01
Why now
Software - Infrastructure · market cap $3.2b. Down 48% from 52-week high of $148.33 — deep drawdown territory. Revenue growing +13%, comfortably above the S&P median. PEG 0.15 — paying under fair value for the growth rate. 20 sell-side analysts publish a mean 1-yr target of $79.65 (implying +4% upside).
Moat
Free cash flow runs well ahead of reported net income. Software economics — recurring revenue, embedded customer workflows, and high gross margin all compound the moat once a base account is won. Switching costs are the lever.
Risk
Down 48% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 2.5% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Verdict — model-derived comparison
WIX leads INTU by 0.3 points (85.9 to 85.6), its sharpest advantage coming in PEG (grade A). A contrarian could still prefer INTU, which trades about 55% below our DCF fair value — a margin of safety the score doesn't reward. Note they play different roles — INTU screens as value, WIX screens as spec — so the model rewards different traits for each.
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where INTU and WIX diverge
On the headline score the gap is 16.8 points in favor of INTU. The widest single difference is Value, where INTU leads by 31.8 points.
ValueINTU 82.6 · WIX 50.8INTU +31.8
GrowthINTU 75.3 · WIX 64.2INTU +11.1
QualityINTU 88.3 · WIX 84.6INTU +3.7
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is INTU or WIX the better stock?
INTU scores higher: INTU 81.9, WIX 65.1 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do INTU and WIX differ most?
The widest gap is value, where INTU leads by 32 points on the 0–100 pillar scale. INTU leads all three pillars, so the gap is broad rather than a single-measure difference.
How are INTU and WIX scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.