Verdict: Side-by-side breakdown using the Bull Rankings model. INTU scored 81.9, NOW scored 64.6 — INTU leads.
Compare another set
INTU
Intuit Inc.
Software - Application · Quality-Growth
81.9
$302.75 · $80.9B
fundamentals as of
Score gap
17.3
INTU leads
NOW
ServiceNow, Inc.
Software - Application · Quality-Growth
64.6
$140.86 · $145.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestINTU18.4x
Fastest growthNOW+22.2%
Strongest balance sheetINTU0.44
Highest qualityINTU88 / 100
Largest discount to fair valueINTU-49%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
INTU
stronger →← stronger
NOW
88
Qualityreturns · margins · balance sheet
66
75
Growthrevenue & earnings expansion
92
83
Valuevaluation vs sector peers
44
INTU is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
INTU
NOW
$8.6bB+
FCF
$4.6bB
+13.9%B+
Rev
+22.2%A-
0.44B
D/E
0.68C+
18.4xB+
P/E
88.0xD
0.96B+
PEG
1.01B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
INTU
NOW
49% below
Price vs fair valuelower is cheaper
41% above
~-7%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~23%/yr
+72%
1-yr DCF upside
-44%
+96%
5-yr DCF upside
-29%
+136%
10-yr DCF upside
+1%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
INTU
Why this score
Buying back stock
Raising its dividend
NOW
No notable signals flagged.
The companies
INTUIntuit Inc.
Software - Application · $302.75 · beta 1.01
Why now
Software - Application · market cap $80.9b. Down 56% from 52-week high of $689.17 — deep drawdown territory. Revenue growing +14%, comfortably above the S&P median. PEG 0.96 — paying under fair value for the growth rate. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $405.60 (implying +34% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 24% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 189% of net income — earnings translate cleanly into cash.
Risk
Down 56% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
NOWServiceNow, Inc.
Software - Application · $140.86 · beta 0.99
Why now
Software - Application · market cap $145.6b. Down 27% from 52-week high of $192.97 — deep drawdown territory. Revenue growing +22%, comfortably above the S&P median. 46 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $146.73 (implying +4% upside).
Moat
ROE 13% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Free cash flow runs well ahead of reported net income, mostly because of stock-based pay ($2.2b) — a real cost to shareholders, paid in shares rather than cash. $145.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 88.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where INTU and NOW diverge
On the headline score the gap is 17.3 points in favor of INTU. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValueINTU 82.6 · NOW 44.2INTU +38.4
QualityINTU 88.3 · NOW 66.3INTU +22.0
GrowthINTU 75.3 · NOW 92.1NOW +16.8
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is INTU or NOW the better stock?
INTU scores higher: INTU 81.9, NOW 64.6 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do INTU and NOW differ most?
The widest gap is value, where INTU leads by 38 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are INTU and NOW scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.