COMPARE · Data as of August 21, 2026
INTU vs NOW
Verdict: Side-by-side breakdown using the Bull Rankings model. INTU scored 85.0, NOW scored 71.7 — INTU leads.
Compare another set
INTU
Intuit Inc.
85
$367.37 · $100.5B
fundamentals as of
Score gap
13.3
INTU leads
NOW
ServiceNow, Inc.
71.7
$128.48 · $132.8B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestINTU22.4x
- Fastest growthNOW+22.2%
- Strongest balance sheetINTU0.33
- Highest qualityINTU86 / 100
- Largest discount to fair valueINTU-34%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
INTU
stronger →← stronger
NOW
86
Qualityreturns · margins · balance sheet
67
90
Growthrevenue & earnings expansion
91
80
Valuevaluation vs sector peers
61
INTU is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
INTU
NOW
$7.8bB+
FCF
$4.6bB
+15.1%B+
Rev
+22.2%A-
0.33B
D/E
0.68C+
22.4xB+
P/E
79.8xC
0.94B+
PEG
1.14B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
INTU
NOW
34% below
Price vs fair valuelower is cheaper
21% above
~-1%/yr
Growth the price implies10-yr FCF · lower = less priced in
~18%/yr
+30%
1-yr DCF upside
-36%
+51%
5-yr DCF upside
-17%
+87%
10-yr DCF upside
+20%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
INTU
Why this score
- Raising its dividend
NOW
No notable signals flagged.
The companies
INTUIntuit Inc.
Why now
Software - Application · market cap $100.5b. Down 48% from 52-week high of $705.08 — deep drawdown territory. Revenue growing +15%, comfortably above the S&P median. PEG 0.94 — paying under fair value for the growth rate. 33 sell-side analysts rate this a Buy with a mean 1-yr target of $446.02 (implying +21% upside).
Moat
Net margin 22% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 22% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 169% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 48% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
NOWServiceNow, Inc.
Why now
Software - Application · market cap $132.8b. Down 34% from 52-week high of $194.73 — deep drawdown territory. Revenue growing +22%, comfortably above the S&P median. 46 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $142.23 (implying +11% upside).
Moat
ROE 13% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong. $132.8b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 79.8x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 34% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where INTU and NOW diverge
On the headline score the gap is 13.3 points in favor of INTU. The widest single difference is Value, where INTU leads by 19.2 points.
- ValueINTU 80.1 · NOW 60.9INTU +19.2
- QualityINTU 85.6 · NOW 66.7INTU +18.9
- GrowthINTU 89.6 · NOW 90.8level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.