COMPARE · Data as of August 12, 2026
CELH vs HSY
Verdict: Side-by-side breakdown using the Bull Rankings model. CELH scored 72.9, HSY scored 67.6 — CELH leads.
Compare another set
CELH
Celsius Holdings, Inc.
72.9
$27.62 · $7.0B
fundamentals as of
Score gap
5.3
CELH leads
HSY
The Hershey Company
67.6
$184.23 · $37.0B
fundamentals as of
The model, pillar by pillar (0–100 each)
CELH
stronger →← stronger
HSY
64
Qualityreturns · margins · balance sheet
82
100
Growthrevenue & earnings expansion
76
61
Valuevaluation vs sector peers
50
CELH is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CELH
HSY
$463mC
FCF
$2.2bB
+82.9%A
Rev
+7.7%B
0.23A-
D/E
1.30C+
120.1xD
P/E
24.9xC+
0.29A
PEG
1.04B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
CELH
HSY
34% below
Price vs fair valuelower is cheaper
16% below
~2%/yr
Growth the price implies10-yr FCF · lower = less priced in
~6%/yr
+22%
1-yr DCF upside
+0%
+52%
5-yr DCF upside
+18%
+110%
10-yr DCF upside
+51%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
CELHCelsius Holdings, Inc.
Why now
Beverages - Non-Alcoholic · market cap $7.0b. Down 59% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +83% — in hypergrowth territory. PEG 0.29 — paying under fair value for the growth rate. 20 sell-side analysts rate this a Buy with a mean 1-yr target of $41.55 (implying +50% upside).
Moat
ROE 11% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 120.1x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 59% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 4.2% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
HSYThe Hershey Company
Why now
Confectioners · market cap $37.0b. Down 23% from 52-week high of $239.48 — deep drawdown territory. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $205.81 (implying +12% upside).
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 150% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CELH and HSY diverge
On the headline score the gap is 5.3 points in favour of CELH. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthCELH 100.0 · HSY 75.9CELH +24.1
- QualityCELH 63.7 · HSY 81.5HSY +17.8
- ValueCELH 60.7 · HSY 49.8CELH +10.9
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.