COMPARE · Reviewed July 29, 2026
HRB vs ROL
Verdict: Side-by-side breakdown using the Bull Rankings model. HRB scored 71.3, ROL scored 68.0 — HRB leads.
Compare another set
HRB
H&R Block, Inc.
71.3
$44.59 · $5.7B
fundamentals as of
Score gap
3.3
HRB leads
ROL
Rollins, Inc.
68
$37.80 · $18.2B
fundamentals as of
The model, pillar by pillar (0–100 each)
HRB
stronger →← stronger
ROL
80
Qualityreturns · margins · balance sheet
85
57
Growthrevenue & earnings expansion
81
80
Valuevaluation vs sector peers
45
ROL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
HRB
ROL
$761mC+
FCF
$619mC+
+5.4%C+
Rev
+9.9%B
—
D/E
0.78B+
8.0xA
P/E
34.4xC+
0.59A-
PEG
2.89C
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
HRB
ROL
60% below
Price vs fair valuelower is cheaper
30% above
~-13%/yr
Growth the price implies10-yr FCF · lower = less priced in
~14%/yr
+118%
1-yr DCF upside
-32%
+149%
5-yr DCF upside
-23%
+202%
10-yr DCF upside
-9%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
HRB
Why this score
- Buying back stock
- Raising its dividend
- Durable high returns
ROL
Why this score
- Raising its dividend
- Durable high returns
The companies
HRBH&R Block, Inc.
Why now
Personal Services · market cap $5.7b. Down 20% from 52-week high of $55.95 — deep drawdown territory. PEG 0.59 — paying under fair value for the growth rate. 3 sell-side analysts rate this a Hold with a mean 1-yr target of $42.00 (implying -6% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. FCF converts 103% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
ROE -3034% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
ROLRollins, Inc.
Why now
Personal Services · market cap $18.2b. Down 43% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Buy with a mean 1-yr target of $45.59 (implying +21% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 43% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Trailing P/E 34x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.