COMPARE · Data as of August 21, 2026
GOOGL vs MTCH
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOGL scored 67.8, MTCH scored 69.3 — MTCH leads.
Compare another set
GOOGL
Alphabet Inc.
67.8
$344.82 · $4.2T
fundamentals as of
Score gap
1.5
MTCH leads
MTCH
Match Group, Inc.
69.3
$40.87 · $9.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestMTCH14.5x
- Fastest growthGOOGL+20.1%
- Highest qualityGOOGL85 / 100
- Largest discount to fair valueMTCH-49%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOGL
stronger →← stronger
MTCH
85
Qualityreturns · margins · balance sheet
73
61
Growthrevenue & earnings expansion
54
60
Valuevaluation vs sector peers
84
GOOGL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
GOOGL
MTCH
$53.3bA
FCF
$1.1bC+
+20.1%A-
Rev
+1.7%C
0.19A-
D/E
—
17.3xB
P/E
14.5xB+
0.93B+
PEG
0.36A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOGL
MTCH
668% above
Price vs fair valuelower is cheaper
49% below
~54%/yr
Growth the price implies10-yr FCF · lower = less priced in
~-6%/yr
-86%
1-yr DCF upside
+62%
-87%
5-yr DCF upside
+95%
-89%
10-yr DCF upside
+155%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOGL
Why this score
- Durable high returns
MTCH
Why this score
- Buying back stock
- Cut its dividend
The companies
GOOGLAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 16% off the 52-week high of $408.61. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 54 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $428.07 (implying +24% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
MTCHMatch Group, Inc.
Why now
Internet Content & Information · market cap $9.5b. Trading near 52-week high of $41.40 — momentum setup, limited technical margin of safety. PEG 0.36 — paying under fair value for the growth rate. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $41.81 (implying +2% upside).
Moat
ROE 17% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Currently unprofitable (margin -1.2%) — path to GAAP profitability is the core thesis risk. Trading within 1% of the 52-week high — limited technical margin of safety; a momentum reversal would test conviction.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOGL and MTCH diverge
On the headline score the gap is 1.5 points in favor of MTCH. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- ValueGOOGL 60.1 · MTCH 83.7MTCH +23.6
- QualityGOOGL 85.3 · MTCH 73.1GOOGL +12.2
- GrowthGOOGL 60.7 · MTCH 54.5GOOGL +6.2
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.