COMPARE · Data as of August 21, 2026
GOOG vs STUB
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 67.9, STUB scored 58.3 — GOOG leads.
Compare another set
GOOG
Alphabet Inc.
67.9
$341.75 · $4.2T
fundamentals as of
Score gap
9.6
GOOG leads
STUB
StubHub Holdings, Inc.
58.3
$6.68 · $2.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- Fastest growthGOOG+20.1%
- Strongest balance sheetGOOG0.19
- Highest qualityGOOG85 / 100
- Largest discount to fair valueSTUB-83%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
STUB
85
Qualityreturns · margins · balance sheet
35
61
Growthrevenue & earnings expansion
60
61
Valuevaluation vs sector peers
94
GOOG and STUB split the three pillars evenly.
Fundamentals, head-to-head
GOOG
STUB
$53.3bA
FCF
$634mC+
+20.1%A-
Rev
+7.9%B
0.19A-
D/E
0.67B
17.2xB
P/E
—
0.93B+
PEG
—
—
P/S
1.3xB+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
STUB
661% above
Price vs fair valuelower is cheaper
83% below
~53%/yr
Growth the price implies10-yr FCF · lower = less priced in
decline
-85%
1-yr DCF upside
+344%
-87%
5-yr DCF upside
+483%
-89%
10-yr DCF upside
+772%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
- Durable high returns
STUB
Why this score
- Diluting shareholders
- Short track record
The companies
GOOGAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 16% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $422.34 (implying +24% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
STUBStubHub Holdings, Inc.
Why now
Internet Content & Information · market cap $2.6b. Down 76% from 52-week high of $27.89 — deep drawdown territory. 12 sell-side analysts rate this a Buy with a mean 1-yr target of $11.63 (implying +74% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -91.3%) — path to GAAP profitability is the core thesis risk. Down 76% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -109% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and STUB diverge
On the headline score the gap is 9.6 points in favor of GOOG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- QualityGOOG 85.3 · STUB 34.8GOOG +50.5
- ValueGOOG 60.6 · STUB 94.3STUB +33.7
- GrowthGOOG 60.7 · STUB 60.3level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.