Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 80.4, PPLI scored 36.5 — GOOG leads.
Compare another set
GOOG
Alphabet Inc.
Internet Content & Information · Quality-Growth
80.4
$347.86 · $4.3T
fundamentals as of
Score gap
43.9
GOOG leads
PPLI
People Incorporated
Internet Content & Information · Quality-Growth
36.5
$40.89 · $3.0B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestPPLI7.6x
Fastest growthGOOG+20.1%
Strongest balance sheetGOOG0.19
Highest qualityGOOG84 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
PPLI
84
Qualityreturns · margins · balance sheet
47
91
Growthrevenue & earnings expansion
14
68
Valuevaluation vs sector peers
75
GOOG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
GOOG
PPLI
$53.3bA
FCF
$124mC
+20.1%A-
Rev
-8.4%D
0.19A-
D/E
0.28A-
17.5xB
P/E
7.6xA-
1.21B
PEG
12.91D
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
PPLI
344% above
Price vs fair valuelower is cheaper
114% above
~54%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~18%/yr
-82%
1-yr DCF upside
-48%
-77%
5-yr DCF upside
-53%
-70%
10-yr DCF upside
-60%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
Durable high returns
PPLI
Why this score
Buying back stock
The companies
GOOGAlphabet Inc.
Internet Content & Information · $347.86 · beta 1.21
Why now
Internet Content & Information · market cap $4.3T. 14% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. 14 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $420.36 (implying +21% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.3T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
PPLIPeople Incorporated
Internet Content & Information · $40.89 · beta 1.07
Why now
Internet Content & Information · market cap $3.0b. 15% off the 52-week high of $48.32. Revenue -8% — in contraction; any catalyst that reverses this triggers re-rating. 10 sell-side analysts rate this a Buy with a mean 1-yr target of $56.80 (implying +39% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent.
Risk
Revenue contracting -8% — the operational turn is not yet visible in the top line. ROE 7% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and PPLI diverge
On the headline score the gap is 43.9 points in favor of GOOG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
GrowthGOOG 90.5 · PPLI 13.8GOOG +76.7
QualityGOOG 84.4 · PPLI 46.8GOOG +37.6
ValueGOOG 67.9 · PPLI 75.5PPLI +7.6
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is GOOG or PPLI the better stock?
GOOG scores higher: GOOG 80.4, PPLI 36.5 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do GOOG and PPLI differ most?
The widest gap is growth, where GOOG leads by 77 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are GOOG and PPLI scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.