COMPARE · Data as of August 24, 2026
CELH vs GIS
Verdict: Side-by-side breakdown using the Bull Rankings model. CELH scored 72.5, GIS scored 22.1 — CELH leads.
Compare another set
CELH
Celsius Holdings, Inc. Common Stock
72.5
$33.36 · $8.4B
fundamentals as of
Score gap
50.4
CELH leads
GIS
General Mills, Inc.
22.1
$40.92 · $21.9B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- Fastest growthCELH+82.9%
- Strongest balance sheetCELH0.23
- Highest qualityCELH64 / 100
- Largest discount to fair valueCELH-21%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
CELH
stronger →← stronger
GIS
64
Qualityreturns · margins · balance sheet
46
100
Growthrevenue & earnings expansion
14
60
Valuevaluation vs sector peers
17
CELH is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
CELH
GIS
$463mC
FCF
$1.6bC+
+82.9%A
Rev
-5.4%D
0.23A-
D/E
2.18C
145.0xD
P/E
—
0.35A
PEG
11.74D
—
P/S
1.2xB
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CELH
GIS
21% below
Price vs fair valuelower is cheaper
11% below
~7%/yr
Growth the price implies10-yr FCF · lower = less priced in
~1%/yr
+1%
1-yr DCF upside
+11%
+27%
5-yr DCF upside
+13%
+77%
10-yr DCF upside
+15%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
CELHCelsius Holdings, Inc. Common Stock
Why now
Beverages - Non-Alcoholic · market cap $8.4b. Down 50% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +83% — in hypergrowth territory. PEG 0.35 — paying under fair value for the growth rate. 20 sell-side analysts rate this a Buy with a mean 1-yr target of $40.95 (implying +23% upside).
Moat
ROE 11% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 145.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 50% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 4.2% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
GISGeneral Mills, Inc.
Why now
Packaged Foods · market cap $21.9b. Down 20% from 52-week high of $51.33 — deep drawdown territory. Revenue -5% — in contraction; any catalyst that reverses this triggers re-rating. 18 sell-side analysts rate this a Hold with a mean 1-yr target of $37.56 (implying -8% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
D/E 2.18 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Revenue contracting -5% — the operational turn is not yet visible in the top line. Currently unprofitable (margin -0.5%) — path to GAAP profitability is the core thesis risk.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CELH and GIS diverge
On the headline score the gap is 50.4 points in favor of CELH. The widest single difference is Growth, where CELH leads by 86.2 points.
- GrowthCELH 100.0 · GIS 13.8CELH +86.2
- ValueCELH 59.5 · GIS 17.2CELH +42.3
- QualityCELH 64.0 · GIS 45.7CELH +18.3
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.