Verdict: Side-by-side breakdown using the Bull Rankings model. GEO scored 58.3, BRC scored 69.3 — BRC leads.
Compare another set
GEO
The GEO Group, Inc.
Security & Protection Services · Quality-Growth
58.3
$31.13 · $4.1B
fundamentals as of
Score gap
11.0
BRC leads
BRC
Brady Corporation
Security & Protection Services · Quality-Growth
69.3
$85.35 · $4.0B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestGEO14.6x
Fastest growthBRC+9.8%
Strongest balance sheetBRC0.06
Highest qualityBRC78 / 100
Largest discount to fair valueBRC-16%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GEO
stronger →← stronger
BRC
62
Qualityreturns · margins · balance sheet
78
70
Growthrevenue & earnings expansion
77
46
Valuevaluation vs sector peers
55
BRC is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
GEO
BRC
$26mC-
FCF
$193mC
+8.6%B
Rev
+9.8%B
1.06C+
D/E
0.06A
14.6xA-
P/E
19.8xB+
1.37B
PEG
1.67C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GEO
BRC
670% above
Price vs fair valuelower is cheaper
16% below
>60%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~3%/yr
-88%
1-yr DCF upside
+9%
-87%
5-yr DCF upside
+18%
-86%
10-yr DCF upside
+33%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Security & Protection Services · market cap $4.1b. 6% off the 52-week high of $33.17. 4 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $39.00 (implying +25% upside).
Moat
ROE 20% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Security & Protection Services · market cap $4.0b. 14% off the 52-week high of $99.29.
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 16% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GEO and BRC diverge
On the headline score the gap is 11.0 points in favor of BRC. The widest single difference is Quality, where BRC leads by 16.2 points.
QualityGEO 62.1 · BRC 78.3BRC +16.2
ValueGEO 45.5 · BRC 55.4BRC +9.9
GrowthGEO 70.0 · BRC 76.7BRC +6.7
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is BRC or GEO the better stock?
BRC scores higher: BRC 69.3, GEO 58.3 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do BRC and GEO differ most?
The widest gap is quality, where BRC leads by 16 points on the 0–100 pillar scale. BRC leads all three pillars, so the gap is broad rather than a single-measure difference.
How are BRC and GEO scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.