Verdict: Side-by-side breakdown using the Bull Rankings model. GEN scored 82.2, WIX scored 65.1 — GEN leads.
Compare another set
Different reporting periods. GEN's fundamentals are as of June 2026, but WIX's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
GEN
Gen Digital Inc.
Software - Infrastructure · Quality-Growth
82.2
$23.25 · $13.9B
fundamentals as of
Score gap
17.1
GEN leads
WIX
Wix.com Ltd.
Software - Infrastructure · Quality-Growth
65.1
$76.56 · $3.2B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthGEN+27.1%
Highest qualityWIX85 / 100
Largest discount to fair valueWIX-69%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
GEN
stronger →← stronger
WIX
80
Qualityreturns · margins · balance sheet
85
88
Growthrevenue & earnings expansion
64
79
Valuevaluation vs sector peers
51
GEN is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
GEN
WIX
$1.5bC+
FCF
$564mC+
+27.1%A-
Rev
+13.2%B+
3.08D
D/E
Negative equity
13.6xA-
P/E
—
1.17B+
PEG
0.15A
—
P/S
1.6xA-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GEN
WIX
42% below
Price vs fair valuelower is cheaper
69% below
~-4%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-19%/yr
+51%
1-yr DCF upside
+183%
+73%
5-yr DCF upside
+219%
+108%
10-yr DCF upside
+279%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GEN
Why this score
Buying back stock
Durable high returns
WIX
Why this score
Buying back stock
The companies
GENGen Digital Inc.
Software - Infrastructure · $23.25 · beta 1.26
Why now
Software - Infrastructure · market cap $13.9b. Down 27% from 52-week high of $31.65 — deep drawdown territory. Revenue growing +27% — in hypergrowth territory. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $32.56 (implying +40% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 42% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 147% of net income — earnings translate cleanly into cash.
Risk
D/E 3.08 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
WIXWix.com Ltd.
Software - Infrastructure · $76.56 · beta 1.01
Why now
Software - Infrastructure · market cap $3.2b. Down 48% from 52-week high of $148.33 — deep drawdown territory. Revenue growing +13%, comfortably above the S&P median. PEG 0.15 — paying under fair value for the growth rate. 20 sell-side analysts publish a mean 1-yr target of $79.65 (implying +4% upside).
Moat
Free cash flow runs well ahead of reported net income. Software economics — recurring revenue, embedded customer workflows, and high gross margin all compound the moat once a base account is won. Switching costs are the lever.
Risk
Down 48% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 2.5% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GEN and WIX diverge
On the headline score the gap is 17.1 points in favor of GEN. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValueGEN 78.6 · WIX 50.8GEN +27.8
GrowthGEN 88.2 · WIX 64.2GEN +24.0
QualityGEN 80.1 · WIX 84.6WIX +4.5
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is GEN or WIX the better stock?
GEN scores higher: GEN 82.2, WIX 65.1 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do GEN and WIX differ most?
The widest gap is value, where GEN leads by 28 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are GEN and WIX scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.