Verdict: Side-by-side breakdown using the Bull Rankings model. FTDR scored 68.7, ROL scored 67.9 — FTDR leads.
Compare another set
FTDR
Frontdoor, Inc.
Personal Services · Quality-Growth
68.7
$79.80 · $5.5B
fundamentals as of
Score gap
0.8
FTDR leads
ROL
Rollins, Inc.
Personal Services · Quality-Growth
67.9
$31.98 · $15.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestFTDR21.1x
Fastest growthROL+9.9%
Strongest balance sheetROL0.78
Highest qualityFTDR87 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
FTDR
stronger →← stronger
ROL
87
Qualityreturns · margins · balance sheet
86
72
Growthrevenue & earnings expansion
70
51
Valuevaluation vs sector peers
52
FTDR is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
FTDR
ROL
$386mC
FCF
$619mC+
+9.3%B
Rev
+9.9%B
4.17D
D/E
0.78B
21.1xC+
P/E
29.1xC
2.38C
PEG
2.59C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
FTDR
ROL
21% above
Price vs fair valuelower is cheaper
14% above
~12%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~10%/yr
-23%
1-yr DCF upside
-20%
-17%
5-yr DCF upside
-12%
-9%
10-yr DCF upside
0%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
FTDR
Why this score
Buying back stock
Durable high returns
ROL
Why this score
Raising its dividend
Durable high returns
The companies
FTDRFrontdoor, Inc.
Personal Services · $79.80 · beta 1.53
Why now
Personal Services · market cap $5.5b. 15% off the 52-week high of $93.43. 5 sell-side analysts publish a mean 1-yr target of $97.40 (implying +22% upside).
Moat
Net margin 13% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 96% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 141% of net income — earnings translate cleanly into cash.
Risk
D/E 4.17 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Beta 1.53 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
ROLRollins, Inc.
Personal Services · $31.98 · beta 0.73
Why now
Personal Services · market cap $15.4b. Down 52% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Hold with a mean 1-yr target of $42.41 (implying +33% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash.
Risk
Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is FTDR or ROL the better stock?
FTDR scores higher: FTDR 68.7, ROL 67.9 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are FTDR and ROL scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.