Verdict: Side-by-side breakdown using the Bull Rankings model. FLUT scored 32.2, BKNG scored 68.4 — BKNG leads.
Compare another set
FLUT
Flutter Entertainment plc
Gambling · Quality-Growth
32.2
$79.78 · $13.8B
fundamentals as of
Score gap
36.2
BKNG leads
BKNG
Booking Holdings Inc.
Travel Services · Quality-Growth
68.4
$160.34 · $120.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthFLUT+15.2%
Highest qualityBKNG96 / 100
Largest discount to fair valueFLUT-35%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
FLUT
stronger →← stronger
BKNG
29
Qualityreturns · margins · balance sheet
96
50
Growthrevenue & earnings expansion
50
23
Valuevaluation vs sector peers
67
BKNG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
FLUT
BKNG
$1.2bC+
FCF
$9.5bB+
+15.2%B+
Rev
+12.9%B+
1.34C+
D/E
Negative equity
0.8xB+
P/S
—
0.19A
PEG
0.88B+
—
P/E
17.7xB
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
FLUT
BKNG
35% below
Price vs fair valuelower is cheaper
32% below
~-1%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~2%/yr
+33%
1-yr DCF upside
+22%
+54%
5-yr DCF upside
+46%
+89%
10-yr DCF upside
+90%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
FLUT
Why this score
Cyclical growth
BKNG
Why this score
Raising its dividend
Durable high returns
Cyclical growth
The companies
FLUTFlutter Entertainment plc
Gambling · $79.78 · beta 1.14
Why now
Gambling · market cap $13.8b. Down 69% from 52-week high of $255.26 — deep drawdown territory. Revenue growing +15%, comfortably above the S&P median. PEG 0.19 — paying under fair value for the growth rate. 32 sell-side analysts rate this a Buy with a mean 1-yr target of $133.06 (implying +67% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -5.0%) — path to GAAP profitability is the core thesis risk. Down 69% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -10% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
BKNGBooking Holdings Inc.
Travel Services · $160.34 · beta 1.13
Why now
Travel Services · market cap $120.5b. Down 27% from 52-week high of $220.81 — deep drawdown territory. Revenue growing +13%, comfortably above the S&P median. PEG 0.88 — paying under fair value for the growth rate. 35 sell-side analysts rate this a Buy with a mean 1-yr target of $235.26 (implying +47% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. FCF converts 177% of net income — earnings translate cleanly into cash. $120.5b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where FLUT and BKNG diverge
On the headline score the gap is 36.2 points in favor of BKNG. The widest single difference is Quality, where BKNG leads by 67.2 points.
QualityFLUT 28.9 · BKNG 96.1BKNG +67.2
ValueFLUT 23.2 · BKNG 66.5BKNG +43.3
GrowthFLUT 50.0 · BKNG 50.0level
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is BKNG or FLUT the better stock?
BKNG scores higher: BKNG 68.4, FLUT 32.2 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do BKNG and FLUT differ most?
The widest gap is quality, where BKNG leads by 67 points on the 0–100 pillar scale. BKNG also leads value, while growth is effectively level between them.
How are BKNG and FLUT scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.