COMPARE · Data as of August 14, 2026
ETSY vs MELI
Verdict: Side-by-side breakdown using the Bull Rankings model. ETSY scored 60.1, MELI scored 78.3 — MELI leads.
Compare another set
ETSY
Etsy, Inc.
60.1
$79.90 · $7.3B
fundamentals as of
Score gap
18.2
MELI leads
MELI
MercadoLibre, Inc.
78.3
$1,844.58 · $93.5B
fundamentals as of
The model, pillar by pillar (0–100 each)
ETSY
stronger →← stronger
MELI
72
Qualityreturns · margins · balance sheet
75
44
Growthrevenue & earnings expansion
98
69
Valuevaluation vs sector peers
66
MELI is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
ETSY
MELI
$649mC+
FCF
$12.4bA-
+3.7%C+
Rev
+41.2%A
—
D/E
1.69C+
25.3xC+
P/E
50.2xD
1.04B+
PEG
1.12B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
ETSY
MELI
3% below
Price vs fair valuelower is cheaper
60% below
~9%/yr
Growth the price implies10-yr FCF · lower = less priced in
~-8%/yr
-11%
1-yr DCF upside
+90%
+3%
5-yr DCF upside
+149%
+26%
10-yr DCF upside
+264%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
ETSY
Why this score
- Buying back stock
- Short track record
MELI
Why this score
- Durable high returns
The companies
ETSYEtsy, Inc.
Why now
Internet Retail · market cap $7.3b. 9% off the 52-week high of $87.97. 24 sell-side analysts rate this a Hold with a mean 1-yr target of $85.92 (implying +8% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Beta 1.82 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. ROE -15% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate. Logistics + fulfillment cost — gross margin is sensitive to fuel, labor, and packaging costs that re-price faster than retail pricing can adjust.
MELIMercadoLibre, Inc.
Why now
Internet Retail · market cap $93.5b. Down 28% from 52-week high of $2548.50 — deep drawdown territory. Revenue growing +41% — in hypergrowth territory. 24 sell-side analysts rate this a Buy with a mean 1-yr target of $2,252 (implying +22% upside).
Moat
ROE 24% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong. $93.5b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 50.2x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. E-commerce competition — Amazon, Walmart, Shein, and Temu have each forced the rest of the category to compete on price, fulfillment speed, or assortment; sustaining margins requires one of those being structurally defended.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where ETSY and MELI diverge
On the headline score the gap is 18.2 points in favor of MELI. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthETSY 43.7 · MELI 98.1MELI +54.4
- ValueETSY 68.6 · MELI 65.5ETSY +3.1
- QualityETSY 72.2 · MELI 74.8level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.