Verdict: Side-by-side breakdown using the Bull Rankings model. DKNG scored 29.0, YUM scored 71.3 — YUM leads.
Compare another set
DKNG
DraftKings Inc.
Gambling · Quality-Growth
29
$19.58 · $9.7B
fundamentals as of
Score gap
42.3
YUM leads
YUM
Yum! Brands, Inc.
Restaurants · Quality-Growth
71.3
$144.82 · $39.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthDKNG+15.0%
Highest qualityYUM88 / 100
Largest discount to fair valueYUM-9%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
DKNG
stronger →← stronger
YUM
25
Qualityreturns · margins · balance sheet
88
50
Growthrevenue & earnings expansion
69
19
Valuevaluation vs sector peers
60
YUM is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
DKNG
YUM
$651mC+
FCF
$1.7bC+
+15.0%B+
Rev
+10.3%B
3.36C
D/E
Negative equity
1.6xB
P/S
—
0.05A
PEG
1.83C+
—
P/E
18.2xB
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
DKNG
YUM
4% below
Price vs fair valuelower is cheaper
9% below
~14%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~4%/yr
-19%
1-yr DCF upside
+2%
+4%
5-yr DCF upside
+9%
+48%
10-yr DCF upside
+21%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DKNG
Why this score
Diluting shareholders
Cyclical growth
YUM
Why this score
Raising its dividend
The companies
DKNGDraftKings Inc.
Gambling · $19.58 · beta 1.61
Why now
Gambling · market cap $9.7b. Down 47% from 52-week high of $36.98 — deep drawdown territory. Revenue growing +15%, comfortably above the S&P median. PEG 0.05 — paying under fair value for the growth rate. 36 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $34.45 (implying +76% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
D/E 3.36 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Currently unprofitable (margin -2.7%) — path to GAAP profitability is the core thesis risk. Down 47% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
YUMYum! Brands, Inc.
Restaurants · $144.82 · beta 0.55
Why now
Restaurants · market cap $39.5b. 15% off the 52-week high of $170.14. Revenue growing +10%, comfortably above the S&P median. 22 sell-side analysts rate this a Buy with a mean 1-yr target of $171.06 (implying +18% upside).
Moat
Net margin 25% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where DKNG and YUM diverge
On the headline score the gap is 42.3 points in favor of YUM. The widest single difference is Quality, where YUM leads by 62.2 points.
QualityDKNG 25.5 · YUM 87.7YUM +62.2
ValueDKNG 19.1 · YUM 60.1YUM +41.0
GrowthDKNG 50.0 · YUM 68.8YUM +18.8
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is YUM or DKNG the better stock?
YUM scores higher: YUM 71.3, DKNG 29.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do YUM and DKNG differ most?
The widest gap is quality, where YUM leads by 62 points on the 0–100 pillar scale. YUM leads all three pillars, so the gap is broad rather than a single-measure difference.
How are YUM and DKNG scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.