COMPARE · Reviewed July 29, 2026
DG vs SFM
Verdict: Side-by-side breakdown using the Bull Rankings model. DG scored 56.7, SFM scored 64.7 — SFM leads.
Compare another set
DG
Dollar General Corporation
56.7
$127.34 · $28.1B
fundamentals as of
Score gap
8.0
SFM leads
SFM
Sprouts Farmers Market, Inc.
64.7
$87.39 · $8.2B
fundamentals as of
The model, pillar by pillar (0–100 each)
DG
stronger →← stronger
SFM
60
Qualityreturns · margins · balance sheet
76
62
Growthrevenue & earnings expansion
67
49
Valuevaluation vs sector peers
53
SFM is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
DG
SFM
$2.2bB
FCF
$357mC
+4.7%C+
Rev
+7.2%B
1.79C
D/E
1.44C+
18.0xB+
P/E
16.8xB+
1.77C+
PEG
1.75C+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
DG
SFM
24% below
Price vs fair valuelower is cheaper
8% above
~0%/yr
Growth the price implies10-yr FCF · lower = less priced in
~7%/yr
+22%
1-yr DCF upside
-11%
+31%
5-yr DCF upside
-8%
+45%
10-yr DCF upside
-2%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DG
No notable signals flagged.
SFM
Why this score
- Buying back stock
- Durable high returns
The companies
DGDollar General Corporation
Why now
Discount Stores · market cap $28.1b. 20% off the 52-week high of $158.23. 29 sell-side analysts rate this a Buy with a mean 1-yr target of $130.90 (implying +3% upside).
Moat
ROE 18% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 141% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Net margin 3.6% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
SFMSprouts Farmers Market, Inc.
Why now
Grocery Stores · market cap $8.2b. Down 46% from 52-week high of $160.49 — deep drawdown territory. 14 sell-side analysts rate this a Buy with a mean 1-yr target of $92.50 (implying +6% upside).
Moat
ROE 34% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Down 46% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.