COMPARE · Reviewed July 9, 2026
DEO vs PRDO
Verdict: Side-by-side breakdown using the Bull Rankings model. DEO scored 75.7, PRDO scored 81.0 — PRDO leads.
Compare another set
DEO
Diageo plc
75.7
$80.61 · $44.8B
Score gap
5.3
PRDO leads
PRDO
Perdoceo Education Corporation
81
$35.63 · $2.2B
The model, pillar by pillar (0–100 each)
DEO
stronger →← stronger
PRDO
74
Qualityreturns · margins · balance sheet
89
66
Growthrevenue & earnings expansion
87
89
Valuevaluation vs sector peers
69
PRDO is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
DEO
PRDO
—
FCF
$225mC
+4.8%C+
Rev
+24.2%A-
1.77C
D/E
0.12A-
18.6xB+
P/E
13.6xA-
0.80A-
PEG
0.75A-
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
DEO
PRDO
—
Price vs fair valuelower is cheaper
54% below
—
1-yr DCF upside
+104%
—
5-yr DCF upside
+116%
—
10-yr DCF upside
+135%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DEO
Why this score
- Durable high returns
- Cut its dividend
PRDO
Why this score
- Buying back stock
- Raising its dividend
- Durable high returns
The companies
DEODiageo plc
Why now
Beverages - Wineries & Distilleries · market cap $44.8b. Down 31% from 52-week high of $116.41 — deep drawdown territory. PEG 0.80 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $100.43 (implying +25% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 41% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Down 31% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Dividend payout 96% of earnings on a 4.0% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
PRDOPerdoceo Education Corporation
Why now
Education & Training Services · market cap $2.2b. 7% off the 52-week high of $38.50. Revenue growing +24%, comfortably above the S&P median. PEG 0.75 — paying under fair value for the growth rate.
Moat
Net margin 20% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 17% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 132% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.