COMPARE · Reviewed August 1, 2026
DEO vs HSY
Verdict: Side-by-side breakdown using the Bull Rankings model. DEO scored 74.0, HSY scored 68.0 — DEO leads.
Compare another set
Different reporting periods. HSY's fundamentals are as of June 2026, but DEO's are as of June 2023 — a 36-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
DEO
Diageo plc
74
$88.06 · $49.0B
fundamentals as of
Score gap
6.0
DEO leads
HSY
The Hershey Company
68
$175.05 · $35.2B
fundamentals as of
The model, pillar by pillar (0–100 each)
DEO
stronger →← stronger
HSY
73
Qualityreturns · margins · balance sheet
82
66
Growthrevenue & earnings expansion
76
83
Valuevaluation vs sector peers
51
HSY is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
DEO
HSY
—
FCF
$2.2bB
+4.8%C+
Rev
+7.7%B
1.77C
D/E
1.30C+
20.4xB
P/E
23.9xC+
0.87B+
PEG
1.06B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
DEO
HSY
—
Price vs fair valuelower is cheaper
21% below
—
Growth the price implies10-yr FCF · lower = less priced in
~5%/yr
—
1-yr DCF upside
+6%
—
5-yr DCF upside
+26%
—
10-yr DCF upside
+62%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DEO
Why this score
- Durable high returns
- Cut its dividend
HSY
No notable signals flagged.
The companies
DEODiageo plc
Why now
Beverages - Wineries & Distilleries · market cap $49.0b. Down 24% from 52-week high of $116.41 — deep drawdown territory. PEG 0.87 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $101.43 (implying +15% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 41% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
HSYThe Hershey Company
Why now
Confectioners · market cap $35.2b. Down 27% from 52-week high of $239.48 — deep drawdown territory. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $207.71 (implying +19% upside).
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 150% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.