COMPARE · Data as of August 21, 2026
COCO vs DEO
Verdict: Side-by-side breakdown using the Bull Rankings model. COCO scored 65.3, DEO scored 58.6 — COCO leads.
Compare another set
COCO
The Vita Coco Company, Inc.
65.3
$63.35 · $3.7B
fundamentals as of
Score gap
6.7
COCO leads
DEO
Diageo plc
58.6
$94.62 · $52.6B
At a glance · who leads each dimension, on the model's own rules
- CheapestDEO30.4x
- Fastest growthCOCO+26.1%
- Strongest balance sheetCOCO0.04
- Highest qualityCOCO85 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
COCO
stronger →← stronger
DEO
85
Qualityreturns · margins · balance sheet
71
93
Growthrevenue & earnings expansion
48
35
Valuevaluation vs sector peers
59
COCO is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
COCO
DEO
$124mC
FCF
—
+26.1%A-
Rev
+4.8%C+
0.04A
D/E
1.71C
35.0xC
P/E
30.4xC+
2.36C
PEG
0.90B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
COCO
DEO
25% above
Price vs fair valuelower is cheaper
—
~15%/yr
Growth the price implies10-yr FCF · lower = less priced in
—
-32%
1-yr DCF upside
—
-20%
5-yr DCF upside
—
+1%
10-yr DCF upside
—
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
COCO
Why this score
- Durable high returns
DEO
Why this score
- Durable high returns
- Cut its dividend
The companies
COCOThe Vita Coco Company, Inc.
Why now
Beverages - Non-Alcoholic · market cap $3.7b. Down 26% from 52-week high of $85.83 — deep drawdown territory. Revenue growing +26% — in hypergrowth territory. 9 sell-side analysts publish a mean 1-yr target of $83.89 (implying +32% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 112% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
DEODiageo plc
Why now
Beverages - Wineries & Distilleries · market cap $52.6b. 18% off the 52-week high of $114.78. PEG 0.90 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $106.43 (implying +12% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 41% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $52.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 30x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where COCO and DEO diverge
On the headline score the gap is 6.7 points in favor of COCO. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthCOCO 93.0 · DEO 47.8COCO +45.2
- ValueCOCO 35.4 · DEO 59.5DEO +24.1
- QualityCOCO 84.7 · DEO 71.0COCO +13.7
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.