COMPARE · Data as of August 21, 2026
CELH vs DEO
Verdict: Side-by-side breakdown using the Bull Rankings model. CELH scored 72.5, DEO scored 58.6 — CELH leads.
Compare another set
CELH
Celsius Holdings, Inc. Common Stock
72.5
$33.36 · $8.4B
fundamentals as of
Score gap
13.9
CELH leads
DEO
Diageo plc
58.6
$94.62 · $52.6B
At a glance · who leads each dimension, on the model's own rules
- CheapestDEO30.4x
- Fastest growthCELH+82.9%
- Strongest balance sheetCELH0.23
- Highest qualityDEO71 / 100
- Largest discount to fair valueCELH-21%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
CELH
stronger →← stronger
DEO
64
Qualityreturns · margins · balance sheet
71
100
Growthrevenue & earnings expansion
48
60
Valuevaluation vs sector peers
59
CELH and DEO split the three pillars evenly.
Fundamentals, head-to-head
CELH
DEO
$463mC
FCF
—
+82.9%A
Rev
+4.8%C+
0.23A-
D/E
1.71C
145.0xD
P/E
30.4xC+
0.35A
PEG
0.90B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CELH
DEO
21% below
Price vs fair valuelower is cheaper
—
~7%/yr
Growth the price implies10-yr FCF · lower = less priced in
—
+1%
1-yr DCF upside
—
+27%
5-yr DCF upside
—
+77%
10-yr DCF upside
—
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CELH
No notable signals flagged.
DEO
Why this score
- Durable high returns
- Cut its dividend
The companies
CELHCelsius Holdings, Inc. Common Stock
Why now
Beverages - Non-Alcoholic · market cap $8.4b. Down 50% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +83% — in hypergrowth territory. PEG 0.35 — paying under fair value for the growth rate. 20 sell-side analysts rate this a Buy with a mean 1-yr target of $40.95 (implying +23% upside).
Moat
ROE 11% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 145.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 50% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 4.2% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
DEODiageo plc
Why now
Beverages - Wineries & Distilleries · market cap $52.6b. 18% off the 52-week high of $114.78. PEG 0.90 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $106.43 (implying +12% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 41% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $52.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 30x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
DEO leads CELH by 1 point (75.3 to 74.3), its sharpest advantage coming in P/E (grade B). A contrarian could still prefer CELH for its stronger Rev (grade A). All screen as growth-type names but sit in different sectors (Beverages - Non-Alcoholic versus Beverages - Wineries & Distilleries), so their grades are relative to different peer sets.
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CELH and DEO diverge
On the headline score the gap is 13.9 points in favor of CELH. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthCELH 100.0 · DEO 47.8CELH +52.2
- QualityCELH 64.0 · DEO 71.0DEO +7.0
- ValueCELH 59.5 · DEO 59.5level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.