Verdict: Side-by-side breakdown using the Bull Rankings model. DECK scored 81.9, NKE scored 44.2 — DECK leads.
Compare another set
DECK
Deckers Outdoor Corporation
Footwear & Accessories · Quality-Growth
81.9
$82.89 · $11.3B
fundamentals as of
Score gap
37.7
DECK leads
NKE
NIKE, Inc.
Footwear & Accessories · Quality-Growth
44.2
$34.71 · $51.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestDECK11.7x
Fastest growthDECK+9.8%
Strongest balance sheetDECK0.21
Highest qualityDECK96 / 100
Largest discount to fair valueDECK-36%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
DECK
stronger →← stronger
NKE
96
Qualityreturns · margins · balance sheet
73
72
Growthrevenue & earnings expansion
30
80
Valuevaluation vs sector peers
40
DECK is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
DECK
NKE
$1.1bC+
FCF
$2.2bB
+9.8%B
Rev
+0.2%C
0.21A-
D/E
0.73B+
11.7xA-
P/E
16.7xB
1.01B+
PEG
1.48B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
DECK
NKE
36% below
Price vs fair valuelower is cheaper
83% above
~-3%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~17%/yr
+43%
1-yr DCF upside
-43%
+56%
5-yr DCF upside
-45%
+77%
10-yr DCF upside
-48%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DECK
Why this score
Buying back stock
Durable high returns
NKE
The companies
DECKDeckers Outdoor Corporation
Footwear & Accessories · $82.89 · beta 1.12
Why now
Footwear & Accessories · market cap $11.3b. Down 32% from 52-week high of $122.29 — deep drawdown territory. 22 sell-side analysts rate this a Buy with a mean 1-yr target of $120.41 (implying +45% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 43% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 110% of net income — earnings translate cleanly into cash.
Risk
Down 32% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
NKENIKE, Inc.
Footwear & Accessories · $34.71 · beta 1.10
Why now
Footwear & Accessories · market cap $51.6b. Down 51% from 52-week high of $70.44 — deep drawdown territory. 36 sell-side analysts rate this a Hold with a mean 1-yr target of $38.04 (implying +10% upside).
Moat
ROE 22% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. $51.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Down 51% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Dividend payout 79% of earnings on a 4.7% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where DECK and NKE diverge
On the headline score the gap is 37.7 points in favor of DECK. The widest single difference is Growth, where DECK leads by 41.6 points.
GrowthDECK 71.6 · NKE 30.0DECK +41.6
ValueDECK 80.0 · NKE 39.7DECK +40.3
QualityDECK 95.9 · NKE 72.7DECK +23.2
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is DECK or NKE the better stock?
DECK scores higher: DECK 81.9, NKE 44.2 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do DECK and NKE differ most?
The widest gap is growth, where DECK leads by 42 points on the 0–100 pillar scale. DECK leads all three pillars, so the gap is broad rather than a single-measure difference.
How are DECK and NKE scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.