COMPARE · Data as of August 21, 2026
CSCO vs ZBRA
Verdict: Side-by-side breakdown using the Bull Rankings model. CSCO scored 60.7, ZBRA scored 71.3 — ZBRA leads.
Compare another set
CSCO
Cisco Systems, Inc.
60.7
$111.04 · $437.7B
fundamentals as of
Score gap
10.6
ZBRA leads
ZBRA
Zebra Technologies Corporation
71.3
$368.51 · $17.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestCSCO33.3x
- Fastest growthZBRA+12.7%
- Strongest balance sheetCSCO0.59
- Highest qualityCSCO77 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
CSCO
stronger →← stronger
ZBRA
77
Qualityreturns · margins · balance sheet
76
72
Growthrevenue & earnings expansion
67
40
Valuevaluation vs sector peers
70
CSCO is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CSCO
ZBRA
$11.8bA-
FCF
$904mC+
+9.2%B
Rev
+12.7%B+
0.59C+
D/E
0.86C+
33.3xB
P/E
33.8xB
1.02B+
PEG
0.66A-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CSCO
ZBRA
128% above
Price vs fair valuelower is cheaper
81% above
~27%/yr
Growth the price implies10-yr FCF · lower = less priced in
~20%/yr
-59%
1-yr DCF upside
-46%
-56%
5-yr DCF upside
-45%
-52%
10-yr DCF upside
-43%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CSCO
Why this score
- Durable high returns
ZBRA
Why this score
- Buying back stock
The companies
CSCOCisco Systems, Inc.
Why now
Communication Equipment · market cap $437.7b. 15% off the 52-week high of $130.37. 22 sell-side analysts rate this a Buy with a mean 1-yr target of $136.05 (implying +23% upside).
Moat
Net margin 20% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 24% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 99% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 33x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
ZBRAZebra Technologies Corporation
Why now
Communication Equipment · market cap $17.4b. 5% off the 52-week high of $386.23. Revenue growing +13%, comfortably above the S&P median. PEG 0.66 — paying under fair value for the growth rate. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $405.31 (implying +10% upside).
Moat
ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 168% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Beta 1.58 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 34x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CSCO and ZBRA diverge
On the headline score the gap is 10.6 points in favor of ZBRA. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- ValueCSCO 40.3 · ZBRA 70.3ZBRA +30.0
- GrowthCSCO 72.0 · ZBRA 67.4CSCO +4.6
- QualityCSCO 77.1 · ZBRA 76.5level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.