COMPARE · Data as of August 21, 2026
CRM vs INTU
Verdict: Side-by-side breakdown using the Bull Rankings model. CRM scored 84.0, INTU scored 85.0 — INTU leads.
Compare another set
CRM
Salesforce, Inc.
84
$209.17
fundamentals as of
Score gap
1.0
INTU leads
INTU
Intuit Inc.
85
$367.00 · $100.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestINTU22.4x
- Fastest growthINTU+15.1%
- Strongest balance sheetINTU0.33
- Highest qualityINTU86 / 100
- Largest discount to fair valueINTU-34%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
Fundamentals, head-to-head
CRM
INTU
$14.7bA-
FCF
$7.8bB+
+11.0%B
Rev
+15.1%B+
1.24C
D/E
0.33B
24.2xB+
P/E
22.4xB+
0.86B+
PEG
0.94B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CRM
INTU
—
Price vs fair valuelower is cheaper
34% below
—
Growth the price implies10-yr FCF · lower = less priced in
~-1%/yr
—
1-yr DCF upside
+31%
—
5-yr DCF upside
+51%
—
10-yr DCF upside
+87%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CRM
No notable signals flagged.
INTU
Why this score
- Raising its dividend
The companies
CRMSalesforce, Inc.
Why now
Software - Application · market cap n/a. Down 22% from 52-week high of $269.11 — deep drawdown territory. Revenue growing +11%, comfortably above the S&P median. PEG 0.86 — paying under fair value for the growth rate. 52 sell-side analysts rate this a Buy with a mean 1-yr target of $243.08 (implying +16% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 23% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 183% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
INTUIntuit Inc.
Why now
Software - Application · market cap $100.4b. Down 48% from 52-week high of $705.08 — deep drawdown territory. Revenue growing +15%, comfortably above the S&P median. PEG 0.94 — paying under fair value for the growth rate. 33 sell-side analysts rate this a Buy with a mean 1-yr target of $446.02 (implying +22% upside).
Moat
Net margin 22% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 22% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 169% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 48% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.