Verdict: Side-by-side breakdown using the Bull Rankings model. COIN scored 71.0, MORN scored 75.0 — MORN leads.
Compare another set
COIN
Coinbase Global, Inc.
Financial Data & Stock Exchanges · Financial strength
13.9Fin
$179.39 · $47.3B
fundamentals as of
Strength gap
45.3
MORN leads
MORN
Morningstar, Inc.
Financial Data & Stock Exchanges · Financial strength
59.2Fin
$204.45 · $7.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthCOIN+9.4%
Strongest balance sheetCOIN0.51
Side by side · every name on one set of axes
Fundamentals, head-to-head
COIN
MORN
$1.7bC+
FCF
$498mC
+9.4%B
Rev
+7.5%B
0.51B+
D/E
1.86C
7.8xC
P/S
—
1.74C+
PEG
2.31C
—
P/E
19.5xC
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
COINCoinbase Global, Inc.
Financial Data & Stock Exchanges · $179.39 · beta 3.41
Why now
Financial Data & Stock Exchanges · market cap $47.3b. Down 52% from 52-week high of $373.25 — deep drawdown territory. 33 sell-side analysts rate this a Buy with a mean 1-yr target of $212.37 (implying +18% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -16.3%) — path to GAAP profitability is the core thesis risk. Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 3.41 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
MORNMorningstar, Inc.
Financial Data & Stock Exchanges · $204.45 · beta 1.02
Why now
Financial Data & Stock Exchanges · market cap $7.7b. 10% off the 52-week high of $227.51. 3 sell-side analysts rate this a Buy with a mean 1-yr target of $236.67 (implying +16% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 32% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 118% of net income — earnings translate cleanly into cash.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is MORN or COIN the better stock?
MORN scores higher: MORN 75.0, COIN 71.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are MORN and COIN scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.