COMPARE · Reviewed July 29, 2026
COCO vs DEO
Verdict: Side-by-side breakdown using the Bull Rankings model. COCO scored 68.6, DEO scored 72.7 — DEO leads.
Compare another set
COCO
The Vita Coco Company, Inc.
68.6
$67.59 · $3.9B
fundamentals as of
Score gap
4.1
DEO leads
DEO
Diageo plc
72.7
$88.90 · $49.4B
fundamentals as of
The model, pillar by pillar (0–100 each)
COCO
stronger →← stronger
DEO
85
Qualityreturns · margins · balance sheet
73
97
Growthrevenue & earnings expansion
66
39
Valuevaluation vs sector peers
79
COCO is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
COCO
DEO
$124mC
FCF
—
+26.1%A-
Rev
+4.8%C+
0.04A
D/E
1.77C
37.3xC
P/E
20.6xB
2.05C
PEG
0.83B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
COCO
DEO
31% above
Price vs fair valuelower is cheaper
—
~16%/yr
Growth the price implies10-yr FCF · lower = less priced in
—
-35%
1-yr DCF upside
—
-24%
5-yr DCF upside
—
-3%
10-yr DCF upside
—
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
COCO
Why this score
- Durable high returns
DEO
Why this score
- Durable high returns
- Cut its dividend
The companies
COCOThe Vita Coco Company, Inc.
Why now
Beverages - Non-Alcoholic · market cap $3.9b. Down 21% from 52-week high of $85.83 — deep drawdown territory. Revenue growing +26% — in hypergrowth territory. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $83.89 (implying +24% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 112% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 37x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
DEODiageo plc
Why now
Beverages - Wineries & Distilleries · market cap $49.4b. Down 24% from 52-week high of $116.41 — deep drawdown territory. PEG 0.83 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $101.43 (implying +14% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 41% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.