Verdict: Side-by-side breakdown using the Bull Rankings model. CMG scored 59.1, BKNG scored 68.4 — BKNG leads.
Compare another set
CMG
Chipotle Mexican Grill, Inc.
Restaurants · Quality-Growth
59.1
$31.59 · $40.0B
fundamentals as of
Score gap
9.3
BKNG leads
BKNG
Booking Holdings Inc.
Travel Services · Quality-Growth
68.4
$160.34 · $120.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestBKNG17.8x
Fastest growthBKNG+12.9%
Highest qualityBKNG96 / 100
Largest discount to fair valueBKNG-32%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
CMG
stronger →← stronger
BKNG
83
Qualityreturns · margins · balance sheet
96
59
Growthrevenue & earnings expansion
50
42
Valuevaluation vs sector peers
67
BKNG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CMG
BKNG
$1.6bC+
FCF
$9.5bB+
+5.4%C+
Rev
+12.9%B+
2.46C
D/E
Negative equity
29.0xC
P/E
17.8xB
1.46B
PEG
0.88B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CMG
BKNG
51% above
Price vs fair valuelower is cheaper
32% below
~16%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~2%/yr
-37%
1-yr DCF upside
+22%
-34%
5-yr DCF upside
+46%
-28%
10-yr DCF upside
+90%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CMG
Why this score
Buying back stock
Durable high returns
BKNG
Why this score
Raising its dividend
Durable high returns
Cyclical growth
The companies
CMGChipotle Mexican Grill, Inc.
Restaurants · $31.59 · beta 0.96
Why now
Restaurants · market cap $40.0b. Down 26% from 52-week high of $42.82 — deep drawdown territory. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $43.76 (implying +39% upside).
Moat
ROE 50% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 111% of net income — earnings translate cleanly into cash.
Risk
D/E 2.46 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer.
BKNGBooking Holdings Inc.
Travel Services · $160.34 · beta 1.13
Why now
Travel Services · market cap $120.5b. Down 27% from 52-week high of $220.81 — deep drawdown territory. Revenue growing +13%, comfortably above the S&P median. PEG 0.88 — paying under fair value for the growth rate. 35 sell-side analysts rate this a Buy with a mean 1-yr target of $235.26 (implying +47% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. FCF converts 177% of net income — earnings translate cleanly into cash. $120.5b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CMG and BKNG diverge
On the headline score the gap is 9.3 points in favor of BKNG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValueCMG 42.5 · BKNG 66.5BKNG +24.0
QualityCMG 83.1 · BKNG 96.1BKNG +13.0
GrowthCMG 58.6 · BKNG 50.0CMG +8.6
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is BKNG or CMG the better stock?
BKNG scores higher: BKNG 68.4, CMG 59.1 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do BKNG and CMG differ most?
The widest gap is value, where BKNG leads by 24 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are BKNG and CMG scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.