COMPARE · Data as of August 21, 2026
CL vs PG
Verdict: Side-by-side breakdown using the Bull Rankings model. CL scored 56.7, PG scored 53.0 — CL leads.
Compare another set
CL
Colgate-Palmolive Company
56.7
$91.08 · $72.6B
fundamentals as of
Score gap
3.7
CL leads
PG
Procter & Gamble Company (The)
53
$144.68 · $336.3B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestPG21.8x
- Fastest growthCL+5.2%
- Highest qualityCL89 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
CL
stronger →← stronger
PG
89
Qualityreturns · margins · balance sheet
86
68
Growthrevenue & earnings expansion
54
30
Valuevaluation vs sector peers
32
CL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CL
PG
$3.9bB
FCF
$15.1bA-
+5.2%C+
Rev
+3.3%C+
—
D/E
0.64B+
35.9xC
P/E
21.8xB
1.75C+
PEG
4.14D
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CL
PG
20% above
Price vs fair valuelower is cheaper
42% above
~9%/yr
Growth the price implies10-yr FCF · lower = less priced in
~13%/yr
-20%
1-yr DCF upside
-32%
-16%
5-yr DCF upside
-29%
-12%
10-yr DCF upside
-26%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CL
Why this score
- Durable high returns
PG
Why this score
- Durable high returns
The companies
CLColgate-Palmolive Company
Why now
Household & Personal Products · market cap $72.6b. 8% off the 52-week high of $99.33. 20 sell-side analysts rate this a Buy with a mean 1-yr target of $98.95 (implying +9% upside).
Moat
FCF converts 189% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $72.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
PGProcter & Gamble Company (The)
Why now
Household & Personal Products · market cap $336.3b. 13% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $160.57 (implying +11% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $336.3b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CL and PG diverge
On the headline score the gap is 3.7 points in favor of CL. The widest single difference is Growth, where CL leads by 13.3 points.
- GrowthCL 67.7 · PG 54.4CL +13.3
- QualityCL 89.0 · PG 86.1level
- ValueCL 30.3 · PG 31.8level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.