COMPARE · Reviewed July 29, 2026
CL vs MO
Verdict: Side-by-side breakdown using the Bull Rankings model. CL scored 40.2, MO scored 42.9 — MO leads.
Compare another set
CL
Colgate-Palmolive Co
40.2
$91.20 · $73.6B
Score gap
2.7
MO leads
MO
Altria Group Inc
42.9
$68.09 · $115.3B
The model, pillar by pillar (0–100 each)
CL
stronger →← stronger
MO
90
Qualityreturns · margins · balance sheet
97
46
Growthrevenue & earnings expansion
14
15
Valuevaluation vs sector peers
60
MO is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CL
MO
$3.8bB
FCF
$8.6bB+
+4.3%C+
Rev
-1.1%D+
35.6xC
P/E
15.6xB+
8.38D
PEG
—
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
CL
MO
29% above
Price vs fair valuelower is cheaper
0% below
~10%/yr
Growth the price implies10-yr FCF · lower = less priced in
~1%/yr
-24%
1-yr DCF upside
+6%
-22%
5-yr DCF upside
+0%
-21%
10-yr DCF upside
-7%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CL
Why this score
- Durable high returns
MO
Why this score
- Short track record
The companies
CLColgate-Palmolive Co
Why now
Consumer products · market cap $73.6b. 8% off the 52-week high of $99.33.
Moat
ROE 475% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $73.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
MOAltria Group Inc
Why now
Tobacco · market cap $115.3b. 12% off the 52-week high of $77.06.
Moat
Net margin 34% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 150% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $115.3b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 87% of earnings on a 5.6% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.