COMPARE · Reviewed July 29, 2026
CL vs KVUE
Verdict: Side-by-side breakdown using the Bull Rankings model. CL scored 40.2, KVUE scored 50.4 — KVUE leads.
Compare another set
CL
Colgate-Palmolive Co
40.2
$91.20 · $73.6B
Score gap
10.2
KVUE leads
KVUE
Kenvue Inc.
50.4
$19.29 · $37.0B
fundamentals as of
The model, pillar by pillar (0–100 each)
CL
stronger →← stronger
KVUE
90
Qualityreturns · margins · balance sheet
70
46
Growthrevenue & earnings expansion
43
15
Valuevaluation vs sector peers
42
CL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CL
KVUE
$3.8bB
FCF
$1.8bC+
+4.3%C+
Rev
-0.1%D+
—
D/E
0.83B
35.6xC
P/E
23.0xB
8.38D
PEG
1.61C+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
CL
KVUE
29% above
Price vs fair valuelower is cheaper
31% above
~10%/yr
Growth the price implies10-yr FCF · lower = less priced in
~11%/yr
-24%
1-yr DCF upside
-26%
-22%
5-yr DCF upside
-24%
-21%
10-yr DCF upside
-20%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CL
Why this score
- Durable high returns
KVUE
No notable signals flagged.
The companies
CLColgate-Palmolive Co
Why now
Consumer products · market cap $73.6b. 8% off the 52-week high of $99.33.
Moat
ROE 475% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $73.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
KVUEKenvue Inc.
Why now
Household & Personal Products · market cap $37.0b. 13% off the 52-week high of $22.29. 12 sell-side analysts rate this a Hold with a mean 1-yr target of $19.83 (implying +3% upside).
Moat
ROE 15% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 112% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Dividend payout 99% of earnings on a 4.3% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.