COMPARE · Data as of August 21, 2026
BTI vs CL
Verdict: Side-by-side breakdown using the Bull Rankings model. BTI scored 51.5, CL scored 56.7 — CL leads.
Compare another set
Different reporting periods. CL's fundamentals are as of June 2026, but BTI's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
BTI
British American Tobacco p.l.c.
51.5
$56.21 · $121.1B
fundamentals as of
Score gap
5.2
CL leads
CL
Colgate-Palmolive Company
56.7
$91.08 · $72.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestBTI14.2x
- Fastest growthCL+5.2%
- Highest qualityCL89 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
BTI
stronger →← stronger
CL
70
Qualityreturns · margins · balance sheet
89
42
Growthrevenue & earnings expansion
68
54
Valuevaluation vs sector peers
30
CL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BTI
CL
—
FCF
$3.9bB
-1.0%D+
Rev
+5.2%C+
0.72B
D/E
—
14.2xA-
P/E
35.9xC
1.48B
PEG
1.75C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
BTI
CL
—
Price vs fair valuelower is cheaper
20% above
—
Growth the price implies10-yr FCF · lower = less priced in
~9%/yr
—
1-yr DCF upside
-20%
—
5-yr DCF upside
-16%
—
10-yr DCF upside
-12%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BTI
Why this score
- Raising its dividend
- Foreign reporter (GBP)
CL
Why this score
- Durable high returns
The companies
BTIBritish American Tobacco p.l.c.
Why now
Tobacco · market cap $121.1b. 16% off the 52-week high of $67.30. 6 sell-side analysts publish a mean 1-yr target of $70.20 (implying +25% upside).
Moat
Net margin 30% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. $121.1b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 85% of earnings on a 6.0% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
CLColgate-Palmolive Company
Why now
Household & Personal Products · market cap $72.6b. 8% off the 52-week high of $99.33. 20 sell-side analysts rate this a Buy with a mean 1-yr target of $98.95 (implying +9% upside).
Moat
FCF converts 189% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $72.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where BTI and CL diverge
On the headline score the gap is 5.2 points in favor of CL. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthBTI 41.7 · CL 67.7CL +26.0
- ValueBTI 54.4 · CL 30.3BTI +24.1
- QualityBTI 70.2 · CL 89.0CL +18.8
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.