Verdict: Side-by-side breakdown using the Bull Rankings model. CELH scored 67.0, KHC scored 26.1 — CELH leads.
Compare another set
CELH
Celsius Holdings, Inc.
Beverages - Non-Alcoholic · Quality-Growth
67
$28.58 · $7.2B
fundamentals as of
Score gap
40.9
CELH leads
KHC
The Kraft Heinz Company
Packaged Foods · Quality-Growth
26.1
$22.27 · $26.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthCELH+85.5%
Strongest balance sheetCELH0.23
Highest qualityCELH61 / 100
Largest discount to fair valueKHC-45%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
CELH
stronger →← stronger
KHC
61
Qualityreturns · margins · balance sheet
45
95
Growthrevenue & earnings expansion
14
52
Valuevaluation vs sector peers
28
CELH is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
CELH
KHC
$463mC
FCF
$3.8bB
+85.5%A
Rev
-3.5%D+
0.23A-
D/E
0.53B+
124.3xD
P/E
—
0.25A
PEG
0.99B+
—
P/S
1.1xB
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CELH
KHC
33% below
Price vs fair valuelower is cheaper
45% below
~5%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-14%/yr
+14%
1-yr DCF upside
+99%
+48%
5-yr DCF upside
+81%
+118%
10-yr DCF upside
+59%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
CELHCelsius Holdings, Inc.
Beverages - Non-Alcoholic · $28.58 · beta 1.00
Why now
Beverages - Non-Alcoholic · market cap $7.2b. Down 57% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +86% — in hypergrowth territory. PEG 0.25 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $42.19 (implying +48% upside).
Moat
Free cash flow runs well ahead of reported net income, mostly because of cash released from working capital ($295m) — a release that doesn't repeat every year the way earnings can.
Risk
Trailing P/E 124.3x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 57% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Net margin 4.2% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
KHCThe Kraft Heinz Company
Packaged Foods · $22.27 · beta 0.11
Why now
Packaged Foods · market cap $26.4b. Down 21% from 52-week high of $28.09 — deep drawdown territory. PEG 0.99 — paying under fair value for the growth rate. 18 sell-side analysts rate this a Hold with a mean 1-yr target of $25.25 (implying +13% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -13.6%) — path to GAAP profitability is the core thesis risk. Dividend payout 73% of earnings on a 7.1% yield — distribution coverage is thin; one earnings stumble could force a dividend cut. ROE -9% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CELH and KHC diverge
On the headline score the gap is 40.9 points in favor of CELH. The widest single difference is Growth, where CELH leads by 80.8 points.
GrowthCELH 94.9 · KHC 14.1CELH +80.8
ValueCELH 52.0 · KHC 28.3CELH +23.7
QualityCELH 60.9 · KHC 44.6CELH +16.3
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is CELH or KHC the better stock?
CELH scores higher: CELH 67.0, KHC 26.1 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do CELH and KHC differ most?
The widest gap is growth, where CELH leads by 81 points on the 0–100 pillar scale. CELH leads all three pillars, so the gap is broad rather than a single-measure difference.
How are CELH and KHC scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.