COMPARE · Reviewed August 1, 2026
CELH vs HSY
Verdict: Side-by-side breakdown using the Bull Rankings model. CELH scored 73.8, HSY scored 68.0 — CELH leads.
Compare another set
CELH
Celsius Holdings, Inc.
73.8
$29.21 · $7.5B
fundamentals as of
Score gap
5.8
CELH leads
HSY
The Hershey Company
68
$175.05 · $35.2B
fundamentals as of
The model, pillar by pillar (0–100 each)
CELH
stronger →← stronger
HSY
65
Qualityreturns · margins · balance sheet
82
100
Growthrevenue & earnings expansion
76
62
Valuevaluation vs sector peers
51
CELH is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
CELH
HSY
$293mC
FCF
$2.2bB
+123.3%A
Rev
+7.7%B
0.22A-
D/E
1.30C+
67.9xD
P/E
23.9xC+
0.29A
PEG
1.06B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
CELH
HSY
6% above
Price vs fair valuelower is cheaper
21% below
~15%/yr
Growth the price implies10-yr FCF · lower = less priced in
~5%/yr
-27%
1-yr DCF upside
+6%
-6%
5-yr DCF upside
+26%
+36%
10-yr DCF upside
+62%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
CELHCelsius Holdings, Inc.
Why now
Beverages - Non-Alcoholic · market cap $7.5b. Down 56% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +123% — in hypergrowth territory. PEG 0.29 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $54.57 (implying +87% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 169% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 67.9x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 56% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
HSYThe Hershey Company
Why now
Confectioners · market cap $35.2b. Down 27% from 52-week high of $239.48 — deep drawdown territory. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $207.71 (implying +19% upside).
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 150% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.