COMPARE · Reviewed August 1, 2026
BTI vs MO
Verdict: Side-by-side breakdown using the Bull Rankings model. BTI scored 51.3, MO scored 52.6 — MO leads.
Compare another set
Different reporting periods. MO's fundamentals are as of June 2026, but BTI's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
BTI
British American Tobacco p.l.c.
51.3
$60.65 · $130.8B
fundamentals as of
Score gap
1.3
MO leads
MO
Altria Group, Inc.
52.6
$68.33 · $114.1B
fundamentals as of
The model, pillar by pillar (0–100 each)
BTI
stronger →← stronger
MO
70
Qualityreturns · margins · balance sheet
80
42
Growthrevenue & earnings expansion
40
53
Valuevaluation vs sector peers
45
BTI is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BTI
MO
—
FCF
$9.1bB+
-1.0%D+
Rev
-0.6%D+
0.72B
D/E
—
15.6xA-
P/E
14.4xA-
1.60C+
PEG
1.72C+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
BTI
MO
—
Price vs fair valuelower is cheaper
16% below
—
Growth the price implies10-yr FCF · lower = less priced in
~-1%/yr
—
1-yr DCF upside
+18%
—
5-yr DCF upside
+20%
—
10-yr DCF upside
+21%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BTI
Why this score
- Raising its dividend
- Foreign reporter (GBP)
MO
Why this score
- Short track record
The companies
BTIBritish American Tobacco p.l.c.
Why now
Tobacco · market cap $130.8b. 10% off the 52-week high of $67.30. 5 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $68.24 (implying +13% upside).
Moat
Net margin 30% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. $130.8b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 85% of earnings on a 5.5% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
MOAltria Group, Inc.
Why now
Tobacco · market cap $114.1b. 11% off the 52-week high of $77.06. 11 sell-side analysts rate this a Hold with a mean 1-yr target of $70.64 (implying +3% upside).
Moat
Net margin 34% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. FCF converts 114% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $114.1b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 89% of earnings on a 6.2% yield — distribution coverage is thin; one earnings stumble could force a dividend cut. ROE -299% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.