COMPARE · Reviewed July 29, 2026
BRBR vs CELH
Verdict: Side-by-side breakdown using the Bull Rankings model. BRBR scored 72.0, CELH scored 74.1 — CELH leads.
Compare another set
BRBR
BellRing Brands, Inc.
72
$13.29 · $1.5B
fundamentals as of
Score gap
2.1
CELH leads
CELH
Celsius Holdings, Inc.
74.1
$28.88 · $7.4B
fundamentals as of
The model, pillar by pillar (0–100 each)
BRBR
stronger →← stronger
CELH
61
Qualityreturns · margins · balance sheet
66
81
Growthrevenue & earnings expansion
100
97
Valuevaluation vs sector peers
62
CELH is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BRBR
CELH
$186mC
FCF
$293mC
+16.1%B+
Rev
+123.3%A
—
D/E
0.22A-
10.3xA
P/E
67.2xD
0.64A-
PEG
0.29A
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
BRBR
CELH
69% below
Price vs fair valuelower is cheaper
5% above
~-20%/yr
Growth the price implies10-yr FCF · lower = less priced in
~15%/yr
+199%
1-yr DCF upside
-26%
+222%
5-yr DCF upside
-5%
+259%
10-yr DCF upside
+38%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BRBR
Why this score
- Buying back stock
- Short track record
CELH
No notable signals flagged.
The companies
BRBRBellRing Brands, Inc.
Why now
Packaged Foods · market cap $1.5b. Down 77% from 52-week high of $56.69 — deep drawdown territory. Revenue growing +16%, comfortably above the S&P median. PEG 0.64 — paying under fair value for the growth rate. 12 sell-side analysts rate this a Buy with a mean 1-yr target of $14.21 (implying +7% upside).
Moat
FCF converts 118% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 77% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -32% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
CELHCelsius Holdings, Inc.
Why now
Beverages - Non-Alcoholic · market cap $7.4b. Down 57% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +123% — in hypergrowth territory. PEG 0.29 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $55.24 (implying +91% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 169% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 67.2x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 57% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.