COMPARE · Reviewed August 3, 2026

BOOT vs ULTA

Verdict: Side-by-side breakdown using the Bull Rankings model. BOOT scored 67.3, ULTA scored 71.4 — ULTA leads.
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BOOT
Boot Barn Holdings, Inc.
Apparel Retail · Quality-Growth
67.3
$163.72 · $5.0B
fundamentals as of
Score gap
4.1
ULTA leads
ULTA
Ulta Beauty, Inc.
Specialty Retail · Quality-Growth
71.4
$543.28 · $23.4B
fundamentals as of
THE BULL RANKINGS SCORECARD67/ 100 · BULL SCOREPEER MEDIANQUALITY72GROWTH97VALUE43
THE BULL RANKINGS SCORECARD71/ 100 · BULL SCOREPEER MEDIANQUALITY84GROWTH86VALUE51
BOOT
stronger →← stronger
ULTA
72
Qualityreturns · margins · balance sheet
84
97
Growthrevenue & earnings expansion
86
43
Valuevaluation vs sector peers
51
ULTA is stronger on 2 of 3 pillars.
BOOT
ULTA
$117mC
FCF
$1.1bC+
+17.6%B+
Rev
+11.3%B
0.59B+
D/E
0.89B
20.7xB
P/E
20.4xB
1.12B+
PEG
1.78C+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
BOOT
ULTA
281% above
Price vs fair valuelower is cheaper
4% above
~45%/yr
Growth the price implies10-yr FCF · lower = less priced in
~8%/yr
-76%
1-yr DCF upside
-13%
-74%
5-yr DCF upside
-4%
-70%
10-yr DCF upside
+11%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
BOOT
Why this score
  • Durable high returns
ULTA
Why this score
  • Buying back stock
  • Durable high returns
BOOTBoot Barn Holdings, Inc.
Apparel Retail · $163.72 · beta 1.71
Why now
Apparel Retail · market cap $5.0b. Down 22% from 52-week high of $210.25 — deep drawdown territory. Revenue growing +18%, comfortably above the S&P median. 14 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $220.71 (implying +35% upside).
Moat
ROE 18% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Beta 1.71 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
ULTAUlta Beauty, Inc.
Specialty Retail · $543.28 · beta 0.85
Why now
Specialty Retail · market cap $23.4b. Down 24% from 52-week high of $714.97 — deep drawdown territory. Revenue growing +11%, comfortably above the S&P median. 24 sell-side analysts rate this a Buy with a mean 1-yr target of $623.42 (implying +15% upside).
Moat
ROE 46% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 95% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.