Verdict: Side-by-side breakdown using the Bull Rankings model. BFH scored 79.0, ALLY scored 82.0 — ALLY leads.
Compare another set
BFH
Bread Financial Holdings, Inc.
Credit Services · Financial strength
71Fin
$100.58 · $3.9B
fundamentals as of
Strength gap
2.0
BFH leads
ALLY
Ally Financial Inc.
Credit Services · Financial strength
69Fin
$37.59 · $11.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestBFH7.8x
Fastest growthBFH+0.2%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
Fundamentals, head-to-head
BFH
ALLY
$2.2bB
FCF
$762mC+
+0.2%C
Rev
-1.4%D+
7.8xA
P/E
8.8xA-
2.20C
PEG
0.27A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
BFHBread Financial Holdings, Inc.
Credit Services · $100.58 · beta 1.18
Why now
Credit Services · market cap $3.9b. 12% off the 52-week high of $114.53. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $115.00 (implying +14% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 17% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income.
Risk
Regulatory capital risk — stricter capital requirements (CCAR, Basel) can force a dividend cut or a capital raise; the largest banks are most exposed because they're held to the tightest standards.
ALLYAlly Financial Inc.
Credit Services · $37.59 · beta 1.10
Why now
Credit Services · market cap $11.4b. Down 21% from 52-week high of $47.29 — deep drawdown territory. PEG 0.27 — paying under fair value for the growth rate. 18 sell-side analysts rate this a Buy with a mean 1-yr target of $49.73 (implying +32% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent.
Risk
Balance-sheet financial — book value, net interest margin, and credit loss provisions are the lever points; a rates regime change or a deterioration in the loan book moves the stock more than EPS does.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is ALLY or BFH the better stock?
ALLY scores higher: ALLY 82.0, BFH 79.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are ALLY and BFH scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.