COMPARE · Reviewed July 29, 2026
BFAM vs ROL
Verdict: Side-by-side breakdown using the Bull Rankings model. BFAM scored 67.7, ROL scored 68.0 — ROL leads.
Compare another set
BFAM
Bright Horizons Family Solutions Inc.
67.7
$78.27 · $4.1B
fundamentals as of
Score gap
0.3
ROL leads
ROL
Rollins, Inc.
68
$37.80 · $18.2B
fundamentals as of
The model, pillar by pillar (0–100 each)
BFAM
stronger →← stronger
ROL
67
Qualityreturns · margins · balance sheet
85
84
Growthrevenue & earnings expansion
81
55
Valuevaluation vs sector peers
45
BFAM is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BFAM
ROL
$275mC
FCF
$619mC+
+9.2%B
Rev
+9.9%B
1.64C+
D/E
0.78B+
23.6xB
P/E
34.4xC+
2.70C
PEG
2.89C
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
BFAM
ROL
12% below
Price vs fair valuelower is cheaper
30% above
~6%/yr
Growth the price implies10-yr FCF · lower = less priced in
~14%/yr
-2%
1-yr DCF upside
-32%
+13%
5-yr DCF upside
-23%
+39%
10-yr DCF upside
-9%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BFAM
Why this score
- Buying back stock
ROL
Why this score
- Raising its dividend
- Durable high returns
The companies
BFAMBright Horizons Family Solutions Inc.
Why now
Personal Services · market cap $4.1b. Down 40% from 52-week high of $130.76 — deep drawdown territory. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $91.00 (implying +16% upside).
Moat
ROE 17% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 145% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 40% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
ROLRollins, Inc.
Why now
Personal Services · market cap $18.2b. Down 43% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Buy with a mean 1-yr target of $45.59 (implying +21% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 43% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Trailing P/E 34x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.