Verdict: Side-by-side breakdown using the Bull Rankings model. BFAM scored 67.7, ROL scored 67.9 — ROL leads.
Compare another set
BFAM
Bright Horizons Family Solutions Inc.
Personal Services · Quality-Growth
67.7
$69.45 · $3.4B
fundamentals as of
Score gap
0.2
ROL leads
ROL
Rollins, Inc.
Personal Services · Quality-Growth
67.9
$31.98 · $15.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestBFAM22.0x
Fastest growthROL+9.9%
Strongest balance sheetROL0.78
Highest qualityROL86 / 100
Largest discount to fair valueBFAM-12%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
BFAM
stronger →← stronger
ROL
67
Qualityreturns · margins · balance sheet
86
73
Growthrevenue & earnings expansion
70
63
Valuevaluation vs sector peers
52
BFAM is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BFAM
ROL
$236mC
FCF
$619mC+
+8.5%B
Rev
+9.9%B
2.18C
D/E
0.78B
22.0xC+
P/E
29.1xC
1.43B
PEG
2.59C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
BFAM
ROL
12% below
Price vs fair valuelower is cheaper
14% above
~6%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~10%/yr
0%
1-yr DCF upside
-20%
+14%
5-yr DCF upside
-12%
+37%
10-yr DCF upside
0%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
BFAM
Why this score
Buying back stock
ROL
Why this score
Raising its dividend
Durable high returns
The companies
BFAMBright Horizons Family Solutions Inc.
Personal Services · $69.45 · beta 1.18
Why now
Personal Services · market cap $3.4b. Down 37% from 52-week high of $109.86 — deep drawdown territory. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $88.11 (implying +27% upside).
Moat
ROE 19% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 135% of net income — earnings translate cleanly into cash.
Risk
D/E 2.18 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Down 37% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
ROLRollins, Inc.
Personal Services · $31.98 · beta 0.73
Why now
Personal Services · market cap $15.4b. Down 52% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Hold with a mean 1-yr target of $42.41 (implying +33% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash.
Risk
Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
BFAM leads ROL by 2.4 points (68.9 to 66.5), its sharpest advantage coming in PEG (grade B). A contrarian could still prefer ROL for its stronger D/E (grade B).
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where BFAM and ROL diverge
The two are effectively level on the headline score. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
QualityBFAM 66.8 · ROL 86.3ROL +19.5
ValueBFAM 63.2 · ROL 51.7BFAM +11.5
GrowthBFAM 73.4 · ROL 70.3BFAM +3.1
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is ROL or BFAM the better stock?
ROL scores higher: ROL 67.9, BFAM 67.7 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do ROL and BFAM differ most?
The widest gap is quality, where ROL leads by 20 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are ROL and BFAM scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.