At a glance · who leads each dimension, on the model's own rules
CheapestBF-B17.0x
Fastest growthHSY+4.4%
Strongest balance sheetBF-B0.62
Highest qualityHSY82 / 100
Largest discount to fair valueHSY-9%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
BF-B
stronger →← stronger
HSY
81
Qualityreturns · margins · balance sheet
82
31
Growthrevenue & earnings expansion
66
70
Valuevaluation vs sector peers
41
HSY is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BF-B
HSY
$925mC+
FCF
$2.2bB
-0.8%D+
Rev
+4.4%C+
0.62B+
D/E
1.30C+
17.0xB+
P/E
22.2xB
2.02C
PEG
0.82B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
BF-B
HSY
6% below
Price vs fair valuelower is cheaper
9% below
~1%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~4%/yr
+10%
1-yr DCF upside
+5%
+7%
5-yr DCF upside
+10%
+2%
10-yr DCF upside
+18%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Beverages - Wineries & Distilleries · market cap $12.1b. 17% off the 52-week high of $31.92. 17 sell-side analysts rate this a Hold with a mean 1-yr target of $28.26 (implying +7% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 18% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 128% of net income — earnings translate cleanly into cash.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
HSYThe Hershey Company
Confectioners · $162.74 · beta 0.09
Why now
Confectioners · market cap $32.7b. Down 32% from 52-week high of $239.48 — deep drawdown territory. PEG 0.82 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $202.19 (implying +24% upside).
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 150% of net income — earnings translate cleanly into cash.
Risk
Down 32% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where BF-B and HSY diverge
On the headline score the gap is 4.8 points in favor of HSY. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
GrowthBF-B 30.9 · HSY 65.9HSY +35.0
ValueBF-B 69.6 · HSY 41.2BF-B +28.4
QualityBF-B 81.1 · HSY 82.4level
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is HSY or BF-B the better stock?
HSY scores higher: HSY 60.7, BF-B 55.9 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do HSY and BF-B differ most?
The widest gap is growth, where HSY leads by 35 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are HSY and BF-B scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.