Verdict: Side-by-side breakdown using the Bull Rankings model. BCO scored 62.4, ADT scored 57.0 — BCO leads.
Compare another set
BCO
The Brink's Company
Security & Protection Services · Quality-Growth
62.4
$103.40 · $4.3B
fundamentals as of
Score gap
5.4
BCO leads
ADT
ADT Inc.
Security & Protection Services · Quality-Growth
57
$6.43 · $4.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestADT8.8x
Fastest growthBCO+5.0%
Highest qualityADT69 / 100
Largest discount to fair valueADT-83%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
BCO
stronger →← stronger
ADT
64
Qualityreturns · margins · balance sheet
69
63
Growthrevenue & earnings expansion
38
60
Valuevaluation vs sector peers
70
ADT is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
BCO
ADT
$394mC
FCF
$2.0bC+
+5.0%C+
Rev
+2.1%C
—
D/E
2.24D
24.0xB
P/E
8.8xA
1.16B+
PEG
1.29B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
BCO
ADT
35% below
Price vs fair valuelower is cheaper
83% below
~-5%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
decline
+46%
1-yr DCF upside
+486%
+53%
5-yr DCF upside
+474%
+63%
10-yr DCF upside
+457%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Security & Protection Services · market cap $4.3b. Down 24% from 52-week high of $136.37 — deep drawdown territory. 3 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $146.33 (implying +42% upside).
Moat
ROE 46% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. Free cash flow runs well ahead of reported net income, mostly because of depreciation and amortization ($319m) — non-cash charges that hold down reported earnings while cash generation stays strong.
Risk
Net margin 3.3% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
Security & Protection Services · market cap $4.7b. Down 28% from 52-week high of $8.89 — deep drawdown territory. 5 sell-side analysts publish a mean 1-yr target of $8.23 (implying +28% upside).
Moat
ROE 18% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income.
Risk
D/E 2.24 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where BCO and ADT diverge
On the headline score the gap is 5.4 points in favor of BCO. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
GrowthBCO 62.6 · ADT 38.2BCO +24.4
ValueBCO 60.5 · ADT 70.4ADT +9.9
QualityBCO 64.1 · ADT 68.9ADT +4.8
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is BCO or ADT the better stock?
BCO scores higher: BCO 62.4, ADT 57.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do BCO and ADT differ most?
The widest gap is growth, where BCO leads by 24 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are BCO and ADT scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.