COMPARE · Reviewed July 29, 2026
AVY vs SW
Verdict: Side-by-side breakdown using the Bull Rankings model. AVY scored 52.0, SW scored 59.9 — SW leads.
Compare another set
AVY
Avery Dennison Corp
52
$174.12 · $14.2B
Score gap
7.9
SW leads
SW
Smurfit Westrock Plc
59.9
$47.42 · $24.9B
fundamentals as of
The model, pillar by pillar (0–100 each)
AVY
stronger →← stronger
SW
70
Qualityreturns · margins · balance sheet
44
48
Growthrevenue & earnings expansion
97
42
Valuevaluation vs sector peers
50
SW is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
AVY
SW
$873mC+
FCF
$1.0bC+
+4.8%C+
Rev
+20.9%A-
1.66C
D/E
0.79B
18.5xB
P/E
50.4xC
3.88D
PEG
0.26A
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
AVY
SW
10% below
Price vs fair valuelower is cheaper
2% below
~1%/yr
Growth the price implies10-yr FCF · lower = less priced in
~14%/yr
+8%
1-yr DCF upside
-23%
+11%
5-yr DCF upside
+2%
+15%
10-yr DCF upside
+53%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
AVY
Why this score
- Buying back stock
- Raising its dividend
- Short track record
SW
Why this score
- Cut its dividend
The companies
AVYAvery Dennison Corp
Why now
Packaging · market cap $14.2b. 13% off the 52-week high of $199.54.
Moat
ROE 31% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
SWSmurfit Westrock Plc
Why now
Packaging & Containers · market cap $24.9b. 10% off the 52-week high of $52.65. Revenue growing +21%, comfortably above the S&P median. PEG 0.26 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $55.19 (implying +16% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 50.4x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Net margin 1.2% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first. ROE 2% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.