COMPARE · Reviewed July 29, 2026
AVY vs SON
Verdict: Side-by-side breakdown using the Bull Rankings model. AVY scored 52.0, SON scored 70.7 — SON leads.
Compare another set
AVY
Avery Dennison Corp
52
$174.12 · $14.2B
Score gap
18.7
SON leads
SON
Sonoco Products Company
70.7
$56.78 · $5.6B
fundamentals as of
The model, pillar by pillar (0–100 each)
AVY
stronger →← stronger
SON
70
Qualityreturns · margins · balance sheet
63
48
Growthrevenue & earnings expansion
67
42
Valuevaluation vs sector peers
84
SON is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
AVY
SON
$873mC+
FCF
$217mC
+4.8%C+
Rev
+31.2%A
1.66C
D/E
1.31C+
18.5xB
P/E
8.8xA
3.88D
PEG
0.21A
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
AVY
SON
10% below
Price vs fair valuelower is cheaper
54% above
~1%/yr
Growth the price implies10-yr FCF · lower = less priced in
~17%/yr
+8%
1-yr DCF upside
-40%
+11%
5-yr DCF upside
-35%
+15%
10-yr DCF upside
-28%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
AVY
Why this score
- Buying back stock
- Raising its dividend
- Short track record
SON
No notable signals flagged.
The companies
AVYAvery Dennison Corp
Why now
Packaging · market cap $14.2b. 13% off the 52-week high of $199.54.
Moat
ROE 31% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
SONSonoco Products Company
Why now
Packaging & Containers · market cap $5.6b. 6% off the 52-week high of $60.67. Revenue growing +31% — in hypergrowth territory. PEG 0.21 — paying under fair value for the growth rate. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $63.78 (implying +12% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.