COMPARE · Reviewed August 4, 2026
ASO vs ULTA
Verdict: Side-by-side breakdown using the Bull Rankings model. ASO scored 67.0, ULTA scored 71.3 — ULTA leads.
Compare another set
ASO
Academy Sports and Outdoors, Inc.
67
$48.71 · $3.0B
fundamentals as of
Score gap
4.3
ULTA leads
ULTA
Ulta Beauty, Inc.
71.3
$543.86 · $23.4B
fundamentals as of
The model, pillar by pillar (0–100 each)
ASO
stronger →← stronger
ULTA
73
Qualityreturns · margins · balance sheet
84
56
Growthrevenue & earnings expansion
86
74
Valuevaluation vs sector peers
50
ULTA is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
ASO
ULTA
$237mC
FCF
$1.1bC+
+3.8%C+
Rev
+11.3%B
0.92B
D/E
0.89B
8.6xA
P/E
20.4xB
0.60A-
PEG
1.78C+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
ASO
ULTA
21% below
Price vs fair valuelower is cheaper
4% above
~0%/yr
Growth the price implies10-yr FCF · lower = less priced in
~8%/yr
+18%
1-yr DCF upside
-13%
+27%
5-yr DCF upside
-4%
+39%
10-yr DCF upside
+11%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
ASO
Why this score
- Buying back stock
- Raising its dividend
- Durable high returns
ULTA
Why this score
- Buying back stock
- Durable high returns
The companies
ASOAcademy Sports and Outdoors, Inc.
Why now
Specialty Retail · market cap $3.0b. Down 22% from 52-week high of $62.45 — deep drawdown territory. PEG 0.60 — paying under fair value for the growth rate. 19 sell-side analysts rate this a Buy with a mean 1-yr target of $60.05 (implying +23% upside).
Moat
ROE 18% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
ULTAUlta Beauty, Inc.
Why now
Specialty Retail · market cap $23.4b. Down 24% from 52-week high of $714.97 — deep drawdown territory. Revenue growing +11%, comfortably above the S&P median. 24 sell-side analysts rate this a Buy with a mean 1-yr target of $623.42 (implying +15% upside).
Moat
ROE 46% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 95% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.