COMPARE · Reviewed August 3, 2026
APP vs MGNI
Verdict: Side-by-side breakdown using the Bull Rankings model. APP scored 79.8, MGNI scored 68.7 — APP leads.
Compare another set
APP
AppLovin Corporation
79.8
$414.67 · $139.3B
fundamentals as of
Score gap
11.1
APP leads
MGNI
Magnite, Inc.
68.7
$20.46 · $2.9B
fundamentals as of
The model, pillar by pillar (0–100 each)
APP
stronger →← stronger
MGNI
89
Qualityreturns · margins · balance sheet
58
98
Growthrevenue & earnings expansion
80
59
Valuevaluation vs sector peers
70
APP is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
APP
MGNI
$4.4bB
FCF
$47mC-
+66.4%A
Rev
+7.1%B
1.63C
D/E
0.47B+
36.1xC+
P/E
19.5xB
1.09B+
PEG
0.09A
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
APP
MGNI
34% above
Price vs fair valuelower is cheaper
499% above
~22%/yr
Growth the price implies10-yr FCF · lower = less priced in
>60%/yr
-43%
1-yr DCF upside
-85%
-25%
5-yr DCF upside
-83%
+11%
10-yr DCF upside
-81%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
APP
Why this score
- Durable high returns
MGNI
No notable signals flagged.
The companies
APPAppLovin Corporation
Why now
Advertising Agencies · market cap $139.3b. Down 44% from 52-week high of $745.61 — deep drawdown territory. Revenue growing +66% — in hypergrowth territory. 30 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $654.60 (implying +58% upside).
Moat
Net margin 64% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. FCF converts 112% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $139.3b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Down 44% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.53 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
MGNIMagnite, Inc.
Why now
Advertising Agencies · market cap $2.9b. Down 23% from 52-week high of $26.65 — deep drawdown territory. PEG 0.09 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $22.40 (implying +9% upside).
Moat
Net margin 22% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 17% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Beta 2.27 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Platform dependency — much of the addressable ad budget flows through Google, Meta, and Amazon; an algorithm change or pricing shift on the platform side resets the economics overnight.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.