COMPARE · Reviewed August 3, 2026
APP vs LFTO
Verdict: Side-by-side breakdown using the Bull Rankings model. APP scored 79.8, LFTO scored 48.2 — APP leads.
Compare another set
APP
AppLovin Corporation
79.8
$414.67 · $139.3B
fundamentals as of
Score gap
31.6
APP leads
LFTO
Liftoff Mobile, Inc.
48.2
$25.74 · $4.4B
fundamentals as of
The model, pillar by pillar (0–100 each)
APP
stronger →← stronger
LFTO
89
Qualityreturns · margins · balance sheet
76
98
Growthrevenue & earnings expansion
100
59
Valuevaluation vs sector peers
15
APP is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
APP
LFTO
$4.4bB
FCF
$149mC
+66.4%A
Rev
+32.1%A
1.63C
D/E
—
36.1xC+
P/E
198.0xD
1.09B+
PEG
5.38D
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
APP
LFTO
34% above
Price vs fair valuelower is cheaper
25% above
~22%/yr
Growth the price implies10-yr FCF · lower = less priced in
~20%/yr
-43%
1-yr DCF upside
-39%
-25%
5-yr DCF upside
-20%
+11%
10-yr DCF upside
+20%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
APP
Why this score
- Durable high returns
LFTO
Why this score
- Short track record
The companies
APPAppLovin Corporation
Why now
Advertising Agencies · market cap $139.3b. Down 44% from 52-week high of $745.61 — deep drawdown territory. Revenue growing +66% — in hypergrowth territory. 30 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $654.60 (implying +58% upside).
Moat
Net margin 64% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. FCF converts 112% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $139.3b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Down 44% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.53 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 36x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
LFTOLiftoff Mobile, Inc.
Why now
Advertising Agencies · market cap $4.4b. 14% off the 52-week high of $30.10. Revenue growing +32% — in hypergrowth territory. 13 sell-side analysts rate this a Buy with a mean 1-yr target of $35.46 (implying +38% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 198.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Net margin 3.0% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first. Ad-spending cyclicality — marketing budgets are among the first cut in any recession and the last restored; the business levers higher in the bull but lower in the bear than the headline economy.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.