COMPARE · Data as of August 14, 2026
AMZN vs MELI
Verdict: Side-by-side breakdown using the Bull Rankings model. AMZN scored 56.6, MELI scored 78.3 — MELI leads.
Compare another set
AMZN
Amazon.com, Inc.
56.6
$262.65 · $2.8T
fundamentals as of
Score gap
21.7
MELI leads
MELI
MercadoLibre, Inc.
78.3
$1,844.58 · $93.5B
fundamentals as of
The model, pillar by pillar (0–100 each)
AMZN
stronger →← stronger
MELI
63
Qualityreturns · margins · balance sheet
75
57
Growthrevenue & earnings expansion
98
51
Valuevaluation vs sector peers
66
MELI is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
AMZN
MELI
-$11.6bF
FCF
$12.4bA-
+15.8%B+
Rev
+41.2%A
0.46B+
D/E
1.69C+
3.7xC
P/S
—
1.42B
PEG
1.12B+
—
P/E
50.2xD
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
AMZN
MELI
—
Price vs fair valuelower is cheaper
60% below
—
Growth the price implies10-yr FCF · lower = less priced in
~-8%/yr
—
1-yr DCF upside
+90%
—
5-yr DCF upside
+149%
—
10-yr DCF upside
+264%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
AMZN
No notable signals flagged.
MELI
Why this score
- Durable high returns
The companies
AMZNAmazon.com, Inc.
Why now
Internet Retail · market cap $2.8T. 9% off the 52-week high of $287.20. Revenue growing +16%, comfortably above the S&P median. 60 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $326.82 (implying +24% upside).
Moat
Net margin 17% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 25% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. $2.8T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Free cash flow is negative (-$11.6b) — capital raises or debt issuance likely required; dilution / leverage risk. Beta 1.45 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. E-commerce competition — Amazon, Walmart, Shein, and Temu have each forced the rest of the category to compete on price, fulfillment speed, or assortment; sustaining margins requires one of those being structurally defended.
MELIMercadoLibre, Inc.
Why now
Internet Retail · market cap $93.5b. Down 28% from 52-week high of $2548.50 — deep drawdown territory. Revenue growing +41% — in hypergrowth territory. 24 sell-side analysts rate this a Buy with a mean 1-yr target of $2,252 (implying +22% upside).
Moat
ROE 24% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong. $93.5b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 50.2x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. E-commerce competition — Amazon, Walmart, Shein, and Temu have each forced the rest of the category to compete on price, fulfillment speed, or assortment; sustaining margins requires one of those being structurally defended.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where AMZN and MELI diverge
On the headline score the gap is 21.7 points in favor of MELI. The widest single difference is Growth, where MELI leads by 40.8 points.
- GrowthAMZN 57.3 · MELI 98.1MELI +40.8
- ValueAMZN 50.6 · MELI 65.5MELI +14.9
- QualityAMZN 62.6 · MELI 74.8MELI +12.2
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.