COMPARE · Data as of October 9, 2026

AEO vs URBN

Verdict: Side-by-side breakdown using the Bull Rankings model. AEO scored 67.8, URBN scored 75.9 — URBN leads.
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AEO
American Eagle Outfitters, Inc.
Apparel Retail · Quality-Growth
67.8
$18.17 · $3.0B
fundamentals as of
Score gap
8.1
URBN leads
URBN
Urban Outfitters, Inc.
Apparel Retail · Quality-Growth
75.9
$82.18 · $7.0B
fundamentals as of
  • CheapestAEO9.3x
  • Fastest growthURBN+11.0%
  • Strongest balance sheetURBN0.43
  • Highest qualityURBN79 / 100
  • Largest discount to fair valueAEO-29%
THE BULL RANKINGS SCORECARD67.8/ 100 · BULL SCOREPEER MEDIANQUALITY73.6GROWTH58.4VALUE72.7
THE BULL RANKINGS SCORECARD75.9/ 100 · BULL SCOREPEER MEDIANQUALITY79.1GROWTH78.9VALUE70.0
AEOURBNQuality73.679.1Growth58.478.9Value72.770.0
cheap & fastrevenue growth →← cheaper (lower multiple)-6%21%4.3x18xAEOURBN

Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.

FCFAEO$343mURBN$295m
RevAEO+4.1%URBN+11.0%
D/EAEO1.09URBN0.43
P/EAEO9.3xURBN12.9x
PEGAEO3.34URBN1.23
AEO
stronger →← stronger
URBN
74
Qualityreturns · margins · balance sheet
79
58
Growthrevenue & earnings expansion
79
73
Valuevaluation vs sector peers
70
URBN is stronger on 2 of 3 pillars.
AEO
URBN
$343mC
FCF
$295mC
+4.1%C+
Rev
+11.0%B
1.09B
D/E
0.43B+
9.3xA
P/E
12.9xA-
3.34D
PEG
1.23B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
AEO
URBN
29% below
Price vs fair valuelower is cheaper
60% above
~-4%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~20%/yr
+39%
1-yr DCF upside
-44%
+40%
5-yr DCF upside
-37%
+41%
10-yr DCF upside
-28%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
AEO
No notable signals flagged.
URBN
Why this score
  • Buying back stock
  • Durable high returns
AEOAmerican Eagle Outfitters, Inc.
Apparel Retail · $18.17 · beta 1.26
Why now
Apparel Retail · market cap $3.0b. Down 36% from 52-week high of $28.46 — deep drawdown territory. 11 sell-side analysts rate this a Hold with a mean 1-yr target of $18.55 (implying +2% upside).
Moat
ROE 20% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 102% of net income — earnings translate cleanly into cash.
Risk
Down 36% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
URBNUrban Outfitters, Inc.
Apparel Retail · $82.18 · beta 1.24
Why now
Apparel Retail · market cap $7.0b. 4% off the 52-week high of $85.43. Revenue growing +11%, comfortably above the S&P median. 14 sell-side analysts rate this a Buy with a mean 1-yr target of $89.43 (implying +9% upside).
Moat
ROE 20% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

Where AEO and URBN diverge

On the headline score the gap is 8.1 points in favor of URBN. The widest single difference is Growth, where URBN leads by 20.5 points.

Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.

Common questions

Is URBN or AEO the better stock?

URBN scores higher: URBN 75.9, AEO 67.8 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.

Where do URBN and AEO differ most?

The widest gap is growth, where URBN leads by 21 points on the 0–100 pillar scale. URBN also leads quality, while value is effectively level between them.

How are URBN and AEO scored?

Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.

How current is this comparison?

The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.